There are Two Kinds of Nonprofits Today | npENGAGE

There are Two Kinds of Nonprofits Today

By on Jul 1, 2011


Today is July 1st. That means there are only two kinds of nonprofits today: Nonprofits with half the year gone and nonprofits starting a new fiscal year.

Either you have 50% left in the year or you’re starting over. In either case this is a moment to stop and ask yourself some questions:

What is working? What’s not working? How do you know? Where are you now? Where do you want to be? What’s the value of the difference? What are you going to do about it?

Are we going to keep using fragmented systems? Are we going to ignore metrics and benchmarks? Are we going to keep working in silos? Are we going to keep being distracted by shiny objects? Are we going to let bad politics trump good processes?

Are we going to exceed our goals? Are we going to try something different? Are we going to be a leader not a follower? Are we going to engage and inspire? Are we going to celebrate both success and failure? Are we going to be a positive example for others?

Your mission, supporters, staff, and stakeholders all want to know the answers.


Steve MacLaughlin is the Vice President of Data & Analytics at Blackbaud and bestselling author of Data Driven Nonprofits.

MacLaughlin has been featured as a fundraising and nonprofit expert in many mainstream publications, including The New York Times, The Washington Post, The Los Angeles Times, The Boston Globe, The Chronicle of Philanthropy, USA Today, The NonProfit Times, Stanford Social Innovation Review, Bloomberg, and has appeared on NPR.

He is a frequent speaker at events including the Association of Fundraising Professionals (AFP), Association for Healthcare Philanthropy (AHP), American Marketing Association (AMA), Council for Advancement and Support of Education (CASE), Direct Marketing Fundraisers Association (DMFA), Giving Institute Summer Symposium, National Association of Independent School (NAIS), Nonprofit Technology Conference (NTC), Institute of Fundraising National Convention (United Kingdom), Civil Society Conference (Netherlands), International Fundraising Congress (Netherlands), Ask Direct Fundraising Summer School (Ireland), and a keynote speaker at several conferences across the social good sector.

Steve previously served on the Nonprofit Technology Network (NTEN) Board of Directors and is currently an adjunct faculty member at Columbia University.

He is a frequent blogger, published author of a chapter in the book People to People Fundraising: Social Networking and Web 2.0 for Charities, and is a co-editor of the book Internet Management for Nonprofits: Strategies, Tools & Trade Secrets. His latest book, Data Driven Nonprofits, became a bestseller in 2016.

Steve earned both his undergraduate degree and a Master of Science degree in Interactive Media from Indiana University.

Comments (1)

  • says:

    Need a form for my gift basket donations. For example: name of person who bring the gift. Person who donate the gift. The item a value of gift. Also name and address of the person who donated the gift to send THANK YOU notes

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