The sgENGAGE Podcast Episode 111: #GivingTuesday is Closer Than You Think | npENGAGE

The sgENGAGE Podcast Episode 111: #GivingTuesday is Closer Than You Think

By on Aug 22, 2019


giving Tuesday, #GivingTuesday

This year, #GivingTuesday falls on December 3. While this feels far away now, it will be here sooner than you think, and it’s time to start preparing! Whether you work at a small nonprofit, a community hospital, a large museum, or anything in between, #GivingTuesday can help your organization attract new donors, re-engage old ones, or even just set the stage for year-end giving campaigns.

In today’s episode, Tanya Fitzgerald, senior marketing manager at Blackbaud, joins host Steve MacLaughlin to talk about how organizations can prepare for a successful #GivingTuesday and year-end giving season. Listen in to hear some #GivingTuesday success stories and to learn some key steps for preparing a campaign, how to develop messaging that resonates, and the key elements to include in a stewardship plan.

Topics Discussed in This Episode:

  • What #GivingTuesday is and why it’s important to social good organizations
  • How to prepare for #GivingTuesday and the end-of year-giving season
  • Making sure that the entire organization understands the importance of end-of-year
  • Messaging around #GivingTuesday and end-of-year giving to help you stand out
  • Stewardship plans for different types of donors
  • Thinking beyond just fundraising – creative ways to leverage the day to create awareness and thank volunteers and donors
  • Stories of innovative success stories from organizations

Subscribe to the podcast on iTunesStitcher or your preferred streaming service for future episodes!

Listen Now:


Tanya Fitzgerald
#GivingTuesday Toolkit
#GivingTuesday Best Practices Article Series


“This to me is a global day of kindness, a way that you can connect with others, share your heart, and you can do it many different ways.” –Tanya Fitzgerald

“Your volunteers are your donors. They give more than just your donors.” –Tanya Fitzgerald

“You should really have a #GivingTuesday stewardship plan.” –Tanya Fitzgerald


Comments (10)

  • Nicole Holt says:

    “You should really have a #GivingTuesday stewardship plan.” Yes! Planning for December in August 🙂

  • KaLeigh says:

    I appreciate the stewardship points. AT times, you just focus on the day, and you need a breath after it’s all over. You can’t forget about the wonderful people who helped you make that day successful!

  • Cathy says:

    Giving Tuesday — “a global day of kindness, a way that you can connect with others, share your heart…” Looking forward to our very first Giving Tuesday campaign this year! Thanks for the encouragement.

  • Karen says:

    Wow, great podcast!! Thank you!!

  • Amy D. says:

    I like the idea of looking at Giving Tuesday as the kick-off to the end-of-year giving.

  • Shelly Gammieri says:

    In our market, we have a really large community giving day each year in mid-September. How might that affect the plan we create for Giving Tuesday? Would it be confusing for our constituents to have multiple days for giving each year -with two in one season?

    • Tanya Fitzgerald, CFRE says:

      Hi Shelly-

      This is a wonderful question and I can understand your concern. Donor fatigue can be a real issue and you don’t want to neglect either giving day. May I suggest highlighting an impactful story on your giving day in September and then on #GivingTuesday highlighting an update to that story (or maybe even in Oct) and so on for your EOY campaign. This way the donors feel that they are getting the details of one story as the impacts unfold. You can even put in your communication(s), “stay tuned for our next update…” This way your supporters know that you will be reaching back out and they can see the good you are doing while validating their original gift or it encourages them to give b/c they can see the difference you are making by unveiling this in a multi-communicative way. This would help with the feeling of over communicating as well b/c they will want to hear from you b/c they want to know how this impactful story ends.

      Let me know if you have any specific questions, we can brainstorm together and good luck.

      Tanya Fitzgerald, CFRE
      Sr. Product Marketing Manager
      Product Marketing
      Blackbaud, Inc.
      65 Fairchild Street, Charleston, SC 29492
      Cell: 843-709-9396
      [email protected] |

  • Melissa says:

    I think having a plan for Giving Tuesday and starting to organize well advance helps in fundraising success.

  • simone miyasato says:

    This was extremely helpful! Thank you!

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