Over the past five years personal or peer-to-peer fundraising revenue has more than doubled online – reaching close to the billion-dollar mark.
It’s been amazing to watch fundraising events take such a strong position in the space.
With the continued growth of Internet usage, the rise of social media, and the smart phone revolution it’s likely that social fundraising will continue to play a significant roll for non-profit organizations (or start to play a growing roll for those organizations who don’t already participate in this type of fundraising).
Check out the below social fundraising INFOGRAPHIC. You’ll learn a bit about the industry’s growth, what drives the fundraising success and the power of Friends Asking Friends. Grab the full research report here.
So, How is your organization harnessing the power of social fundraising for your fundraising events by empowering your supporters to take part in peer-to-peer fundraising activities? Here are a few quick facts about Blackbaud’s Event Fundraising Solution — Friends Asking Friends:
- Friends Asking Friends has supported over 37,000 events with over 14 million fundraisers raising more than 1.5 billion dollars (and still growing).
- Organizations increase overall fundraising revenue by 40% more than industry benchmark
- Users raise six times more than non-users.
- Emails have a 90% or greater open rate and a 25% conversion rate.
- Twitter and Facebook updates convert roughly 0.25 percent of impressions into donations.
- The average gift size from Friends Asking Friends emails are $60 and average gift size from social media mentions is $40.
Great info- plan to share this with our fundraising committee as we embark on a big campaign now!
Hey there. Thanks for stopping by. Once you present to your fundraising committee I’d love to hear their thoughts/feedback/insight.
Recently I came across a facebook app called Ark.com that donates the money you generate from surfing the net and gives it to worthy causes. They are definitely an organization that is harnessing the power of social giving.
What perfect timing, we just created “Got Change?” – the Craigslist of Giving!
Post your request in 100 words, give us a Twitter-sized headline, and add a photo or video for extra appeal.We Tweet it out @got_change:twitter , tag it, make it searchable, and help blast it out to your Facebook, LinkedIn, Google, and other social networks. All donations go straight to your PayPal – it’s completely free!
This study completely validates what we’re doing, and I hope we’ll help people understand the value of just asking!
Help #GetTheWordOut at http://got-change.org
Thanks for this post – this infographic easily demonstrates
how powerful social networks are in communicating nonprofits’ messages and why
we need to really master these tools and use them to our benefit.
It’s always good to put it in pictures, right 🙂
Thanks for this post – this infographic easily demonstrates
how powerful social networks are in communicating nonprofits’ messages and why
we need to really master these tools and use them to our benefit.
awesome infographic! This is exactly why organizations like Habitat for Humanity are now investing in tools that empower volunteers to do social fundraising. Habitat just released their new social fundraising platform a few weeks ago, check out my blog post to learn more about it: https://bitly.com/rdjUQy
So much win in this graphic and it’s still so true that the combination offline/online work so well together. Always good to come back and be reminded of all the work into multiple channels works for you in the long term.