The Nonprofit Weekly Roundup: Pinterest Marketing, Compelling Bios, and 3 Guesses | npENGAGE

The Nonprofit Weekly Roundup: Pinterest Marketing, Compelling Bios, and 3 Guesses

By on Oct 13, 2013


Weekly nonprofit content marketing update

I came to a fork in the road Tuesday morning, literally. I had to make a decision between one of two routes to take to work. Ended up in 45 minutes worth of traffic. I chose wrong.

I went to the store strictly to buy paper towels twice this week. Came home with anything but paper towels. twice.

I flew to Memphis Thursday morning with a suitcase filled with sweaters and boots. It’s 80 degrees here.

I could have listened to the traffic update, made a grocery list, or even checked the weather.  But I didn’t. I chose to do without the help- the resources at my disposal- I chose to set out unprepared.

In a world where we have access to information in the palms of our hands, the resources and tools available  are ours for the taking. So why not take advantage? Listen to the advice? Learn from others?

The resources below are yours for the taking.

Here are this week’s nonprofit highlights:

  • Pinterest. It’s hot. With 70 million users, it’s about time that nonprofit organizations begin tapping into this goldmine. But how? On Hubspot’s blog they list the 10 Nonprofits That are Totally Nailing Pinterest Marketing to inspire your organization to leverage the photo-sharing site to grow support.
  • People give to people. They give because they’ve formed a connection. It’s preached that in order to successfully raise funds you must truly know your supporters- your people. But how much attention is being paid to ensure that your people know you? That  your website showcases the awesome team working tirelessly at your organization? Nonprofit Hub documents the  7 Steps to Compelling Staff Bios On Your Nonprofit Website . Give it a look. And then go see what your Staff Page says about you.
  • It’s crucial to content creation. Whether you’re crafting a newsletter, blog post, or email about an upcoming event, your first step in writing copy is to be conscientious of your readers. Are you using irrelevant jargon? What’s your tone? On Kivi’s blog, Victoria Michelson shares some basic, but extremely important tips on How to Write For Your Nonprofit Audience.
  • It doesn’t require a redesign or rebrand. But acquiring new members does involve strategy. In Laura Beussman’s post 4 Tips for Turning Your Visitors into Loyal Members she walks organizations through the process of converting a one time visitor into sustainable revenue for your organization.
  • There’s been a lot of talk about the results of the 2013 Fundraising Effectiveness Project Survey. Donor retention rates are depressing. More than 7 out of 10 donors were lost. For every 100 donors gained, 105 were lost through attrition. What’s happening? Here, Where Have all The Donors Gone? Three Guesses, Claire Axelrad tries to make sense of the downward trend and offer up some guidance as to how nonprofits can begin responding.
  • There’s no shortage of options, the digital age has made sure of that. However, with the seemingly never ending supply of tools, platforms, and applications at marketers’ disposal, it’s necessary to prioritize based on the needs and preferences of your target audience. In this post by Amelia Northrup-Simpson, What Audiences Expect from Arts Marketers: Four Technology Must-dos, she provides some guidance on how to ensure your tech decisions are meeting the expectations of your organization’s lifeline.

Enjoy your week!

Find me on Twitter and lets keep sharing.

Yours truly,



Madeline Turner is a social media expert, and was formerly the online and social marketing manager at Blackbaud. Prior to running Blackbaud’s social media and thought leadership blog npENGAGE, Madeline worked as a managing editor for Blackbaud’s content marketing program. It is her goal to create content and share ideas that challenge the status quo of the nonprofit industry. When Madeline isn’t tweeting or writing blog posts, you can find her drinking coffee out of her ‘Crazy Cat Lady’ mug, wearing giant headphones and singing off-key.

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