The Nonprofit Weekly Roundup: Marketing Magic Bullet, Burrito Principle, and npEngage Magazine | npENGAGE

The Nonprofit Weekly Roundup: Marketing Magic Bullet, Burrito Principle, and npEngage Magazine

By on Sep 29, 2013


Weekly nonprofit content marketing update

As the sun sets on the end of this 3rd quarter, npEngage is offering something to kick-start your year-end.

The Fall Issue of npEngage Magazine is out!

Its focus: Engagement.

This issue features the ways in which both Wreaths Across America and BuildOn are setting new standards for mission advancement, guidance from Fundraising Coach Marc Pitman on filling the gaps in the nonprofit industry, and advice from Ryan Scapellato on how to gauge constituent loyalty.

You don’t want to miss it. I promise.

And while we’re on the topic of must-reads…

Here are this week’s nonprofit highlights:

  • Darian Rodriguez Heyman, Founder of Nonprofit Boot Camp and Co-Founder of Social Media,  uses data, experience and a bit of common sense to uncover the most opportune times to share posts on social media. You want results? Think breakfast burritos and late-night snacks. Get the specifics here: The Best Times To Post To Social Media: Introducing the Burrito Principle.
  • In this blog series by Nancy Schwartz – Connect First- Your Marketing Magic Bullet (Part One) and Content, THEN Channels, Follows Connections (Part Two) – she answers the question she hears most often: what is the marketing magic bullet? Connections. When you truly understand your people, you’re apt to make better marketing decisions. Until you have a real relationship with your supporters, how will you know the right messages to share or channels to use? Nancy urges you to focus on connections first.
  • Jenifer Snyder shares the Top 5 Reasons to Use Mobile on Kivi’s Nonprofit Communication’s Blog. Her main point: Mobile devices are more a part of your donors’ lives than any other communication tool of this century. Unless it’s your goal to be as out of touch as E.T., it’s time to go mobile. Like yesterday.
  • What would your nonprofit showcase in a 15 second video? Would you post a sneak preview of an exhibit? Show mission impact? Give a teaser for an upcoming campaign? All of the above? In this post, 5 nonprofits using Instagram video to promote campaigns , SmallAct’s Casey Golden shares ideas and examples of the new ways nonprofits can tell their stories to boost awareness, excitement, and support for their mission.
  • Who shares your nonprofit pond? There’s a body of nonprofits working towards a similar mission, and often times competing for the same donor attention. In her Big Duck blog post, Ally Dommu discusses the need for organizations to have a unique voice, one that’s separate from the traffic. To differentiate rather than compete, begin by surveying the field.

Good stuff? Let me know what you think in the comments below.

I’ll be spending the next few days at #bbcon – If you’re joining us, I would love to say hello! {Drop me a line on Twitter}

Yours truly,



Madeline Turner is a social media expert, and was formerly the online and social marketing manager at Blackbaud. Prior to running Blackbaud’s social media and thought leadership blog npENGAGE, Madeline worked as a managing editor for Blackbaud’s content marketing program. It is her goal to create content and share ideas that challenge the status quo of the nonprofit industry. When Madeline isn’t tweeting or writing blog posts, you can find her drinking coffee out of her ‘Crazy Cat Lady’ mug, wearing giant headphones and singing off-key.

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