The Nonprofit Weekly Roundup: Fundraising Icons, Steering Wheels, and Dating Your Donors | npENGAGE

The Nonprofit Weekly Roundup: Fundraising Icons, Steering Wheels, and Dating Your Donors

By on May 11, 2014


Nonprofit News

I know I’m biased, but that’s hardly the point.

The point is I have the best mom in the world.

I think any woman who’s able to put up with a child like me and still maintain their sanity deserves the title, so it’s one my mother shares proudly with all you other moms (and dads running double duty) out there.

On behalf of kids everywhere, thank you for everything you do to shape us into the people we’re meant to be. We’re stronger, more confident and capable people because you stand by us, support us, and encourage us.

For all the books you’ve read to me, journals you’ve bought me, papers you’ve edited, and advice you’ve given – this roundup’s for you, mom. I’d never have the guts to hit publish if it weren’t for you.

Here’s this week’s best nonprofit advice:

  • First dates can be awkward. Putting yourself out there often is. But you have to take the risk to reap the reward. Whether or not that first step leads to lifelong commitment, there are 3 Donor Acquisition Tips Everyone Learns on Their First Date. Michael Beahm’s npENGAGE post encourages nonprofits to put themselves out there and ask for date number 2.
  • Your steering wheel: the single most important tool for making effective fundraising asks. Really? Yes, according to Marc Pitman. In his post, he urges nonprofits to be prepared with their ask. Find what’s comfortable and remove any hesitation that could cause a red flag in a donors mind.  Honesty and specificity go a long way – just let your steering wheel be the guide.
  • Is your grassroots organization lacking the resources to invest in nonprofit marketing? You’re not alone. Many organizations struggle to find the time or money to invest in anything other than their missions. But Julie Brown, program director at the Findlay-Hancock County Community Foundation, joined Nancy Schwartz on to share 3 Steps to Funding Nonprofit Marketing. Grants and partnerships are available. The key is your agency director or project manager.
  • Your nonprofit’s event isn’t just an opportunity to raise money. It’s your platform for communicating a strong and focused message about who you are, what you do, and what’s possible with donor support. But Ally Dommu has a question for you on the Big Duck blog: Is your special event on-brand? Think about what impression you’ll leave with your event attendees. What will they share about you with their friends? Use your event as a brand awareness opportunity and reinforce the importance of your work with every interaction.
  • This week Jeff Brooks shared an excerpt from his new book, The Money-Raising Nonprofit Brand: Motivating Donors to Give, Give Happily, and Keep on Giving. In his post The visual foundation of your nonprofit brand, we’re reminded of the power of images. Your “fundraising icon” is what makes your brand recognizable. It persuades and moves supporters to action. It’s just a matter of finding it.

Happy Mother’s Day,



Madeline Turner is a social media expert, and was formerly the online and social marketing manager at Blackbaud. Prior to running Blackbaud’s social media and thought leadership blog npENGAGE, Madeline worked as a managing editor for Blackbaud’s content marketing program. It is her goal to create content and share ideas that challenge the status quo of the nonprofit industry. When Madeline isn’t tweeting or writing blog posts, you can find her drinking coffee out of her ‘Crazy Cat Lady’ mug, wearing giant headphones and singing off-key.

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