The Nonprofit Weekly Roundup: Big Trends, “Satisficing”, and Donor Love | npENGAGE

The Nonprofit Weekly Roundup: Big Trends, “Satisficing”, and Donor Love

By on Feb 9, 2014


Weekly nonprofit content marketing update

After months (or years, really) of buzz and buildup, The Sochi 2014 Winter Olympic games have begun.

Bring on the figure skating and luging.

I get nervous just watching the competitions; I can only imagine the adrenaline pumping through the men and women actually competing. I mean, think about it – years of training and preparing, and their moment has arrived.

You may not be training for the Olympics, but you are working towards greatness. Step by step. Dollar by dollar. And the posts below are like your protein shakes.

 Here are this week’s nonprofit highlights:

  • It’s here: The 2013 Charitable Giving Report. It’s the largest analysis of actual overall and online giving data in the nonprofit sector and includes perspectives from across the industry. You don’t want to miss it.
  • Keeping donors engaged is difficult work for nonprofits. But thoughtful communication is key. On the Big Duck blog, Farra Trompeter offers up Four ways to show your donors some love to help you more meaningfully connect with your donors all year round.
  • According to Wild Apricot’s Small Membership Insight survey, events are the second most important “critical source of income” for small nonprofits and membership orgs. Lorri Halley’s post, Big Trends Impacting Events in 2014,  provides advice to ensure your next event is prepared for big impact (and big income).
  • John Haydon  wrote A Lesson from the 2013 Charitable Giving Report: Worry About Year-End Fundraising NOW, Not Later for npEngage readers this week. His post draws on research from the Charitable Giving Report and outlines ways nonprofits can start building plans to boost year-end giving right now.
  • Perfectionism – we’re almost all suffering from it. Maybe it’s time to step back and feel that good enough is OK. Beth Kanter shares The Fine Art of “Satisficing” for Nonprofits that might just give you the creative freedom you’ve been so desperately needing.
  • On nonprofit hub, Laura Lancu shares 4 Ways to Use Your Blog as a Tool to Steward Donors. If 2013 was the year of the blog, 2014 is the year of the nonprofit blog. It’s your organization’s avenue to nurtured relationships and deeper connections with your donors. So what are you waiting for? Start writing.

Here’s to winning gold.

Your’s truly,



Madeline Turner is a social media expert, and was formerly the online and social marketing manager at Blackbaud. Prior to running Blackbaud’s social media and thought leadership blog npENGAGE, Madeline worked as a managing editor for Blackbaud’s content marketing program. It is her goal to create content and share ideas that challenge the status quo of the nonprofit industry. When Madeline isn’t tweeting or writing blog posts, you can find her drinking coffee out of her ‘Crazy Cat Lady’ mug, wearing giant headphones and singing off-key.

Leave a Reply

Your email address will not be published. Required fields are marked *