Jeremiah Owyang, an industry analyst with digital strategy consulting firm Altimeter Group, interviewed 140 enterprise-class social strategists for a report on the “Career Path of the Corporate Social Strategist”. It came out last November, but both Mashable and eMarketer published articles talking about different pieces of the report today so I thought I’d call your attention to what’s being discussed. I suspect you’ll find the information very interesting.
Interesting, but not unexpected.
The survey was focused on the for-profit world (don’t leave yet) and I know you as a reader of this blog are interested in the non-profit space, but I believe there’s a lot of insight we can learn from and apply to our sector. I’m just going to offer a few questions for you to consider. Then you can go read the full report.
Do you plan on increasing your budget for social media efforts in 2011?
What are the major focuses of your social media strategy in 2011?
What’s your organizations social media maturity level?
How long has your social media program existed?
Do you currently have or plan on hiring a full time social media strategist? If so, what will their job responsibilities include?
How do you organize your social media efforts?
What department is your social media program in?
What’s your 2011 social media budget?
Looking for more info on social media in the non-profit sector? Make sure to check out The second annual Nonprofit Social Network Benchmark Report by Common Knowledge, thePort, and NTEN.
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