The Changing Nature of Online Fundraising | npENGAGE

The Changing Nature of Online Fundraising

By on Dec 8, 2009


Over the past year, I have been fortunate enough to speak at several conferences and nonprofit events. I have been giving a presentation called “The Changing Nature of Online Fundraising” that covers some important trends happening in the nonprofit sector.

The response and feedback that I have received by people who have seen me give this presentation has been very positive. It certainly has come a long way from an outline that I wrote on a plane to Nova Scotia back in 2008. Thank you to those that have helped me improve it over time.

I wanted to share a version of this presentation that covers how the channels used to fundraise are changing, the people who donate are changing, and the giving experience is changing. I have been focusing on some different topics lately and this presentation is going on the shelf for a bit. Enjoy…


Steve MacLaughlin is the Vice President of Data & Analytics at Blackbaud and bestselling author of Data Driven Nonprofits.

MacLaughlin has been featured as a fundraising and nonprofit expert in many mainstream publications, including The New York Times, The Washington Post, The Los Angeles Times, The Boston Globe, The Chronicle of Philanthropy, USA Today, The NonProfit Times, Stanford Social Innovation Review, Bloomberg, and has appeared on NPR.

He is a frequent speaker at events including the Association of Fundraising Professionals (AFP), Association for Healthcare Philanthropy (AHP), American Marketing Association (AMA), Council for Advancement and Support of Education (CASE), Direct Marketing Fundraisers Association (DMFA), Giving Institute Summer Symposium, National Association of Independent School (NAIS), Nonprofit Technology Conference (NTC), Institute of Fundraising National Convention (United Kingdom), Civil Society Conference (Netherlands), International Fundraising Congress (Netherlands), Ask Direct Fundraising Summer School (Ireland), and a keynote speaker at several conferences across the social good sector.

Steve previously served on the Nonprofit Technology Network (NTEN) Board of Directors and is currently an adjunct faculty member at Columbia University.

He is a frequent blogger, published author of a chapter in the book People to People Fundraising: Social Networking and Web 2.0 for Charities, and is a co-editor of the book Internet Management for Nonprofits: Strategies, Tools & Trade Secrets. His latest book, Data Driven Nonprofits, became a bestseller in 2016.

Steve earned both his undergraduate degree and a Master of Science degree in Interactive Media from Indiana University.

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