TO THE BELTWAY AND BEYOND: Advocacy Superheroes at bbcon! | npENGAGE

TO THE BELTWAY AND BEYOND: Advocacy Superheroes at bbcon!

By on Aug 21, 2012


We are just 40 days away from bbcon 2012, can you believe it? Since advocacy as a topic and a career are both near and dear to my heart, I wanted to give you a preview of some awesome advocacy content that you can expect to see.

First, my colleague Emily Goodstein will be presenting Out of the Box – Advocacy Superheroes. Here’s the description of the session:

Use the power of Luminate Advocacy, right out of the box! During this panel discussion, we’ll feature three super heroes changing the world using Luminate Advocacy. We’ll talk about creating a smart strategy which makes the most of the Advocacy module, and allows your message to really shine. Join us for case study goodness, best practice gems, and strategy ideas too. Beltway insiders (and beyond) are welcome and encouraged to attend.

I took a page out of Emily’s book and did a short interview with her so I could bring you all the details!

SH for CC:  Tell me about this session at bbcon, “Advocacy Out of the Box.” It sounds so interesting!
EPG: Advocacy Out of the Box is intended for organizations of all shapes and sizes who want to do more with the Luminate Online advocacy tool. We’ll discuss how to make the most of the product, you guessed it, right out of the box! No customizations necessary.

SH for CC:  Who will be with you on the panel?
EPG:  The panel will feature three speakers (in addition to yours truly).

SH for CC:  What have clients been able to achieve with Luminate Online Advocacy?
EPG:  Clients are changing the world, one click at a time! We’ll showcase a campaign that Rails-to-Trails Conservancy ran to retain funding for trails in addition to other modes of transportation. We will also discuss some of the great list building work that NARAL: Pro-Choice America has done through our advocacy tool, in addition to some advocacy work through the Luminate Survey tool from the online organizers at the Unitarian Universalist Service Committee.

SH for CC:  Why did you think this session was important?
EPG:  I think this session is important since there is such good work that organizations large and small are doing with our advocacy tool. The tool is really powerful and it is most effective when coupled with some hard work and a great strategy. That’s what we’ll be discussing.

SH for CC:  What is your favorite thing about bbcon?
EPG:  Proximity to cupcakes at CakeLove. Oh, you mean the conference itself! It is a GREAT chance to network and learn from so many non-profits. I love walking the halls and chatting with people about their latest campaigns, celebrating their successes, and live tweeting the sessions.

SH for CC:  Sounds great! So when is your session?
EPG:  Monday, October 1 at 2:15pm. See you there!

See you there, indeed, Emily! I can’t wait!

Another advocacy session not to be missed is the entertainingly-titled Screaming Monkeys, Roaring Lions:  Making Noise vs. Making a Difference on Capitol Hill, presented by Bradford Fitch, President and CEO of the Congressional Management Foundation. This one is Monday, October 1 at 10:00am. Here’s what it’s all about:

Despite the amazing growth of the advocacy in the last decade – in scope, tactics, and resources – little research actually exists on Capitol Hill’s perspective on what is effective, and what is counterproductive, in interactions with Congress. Add to the mix the rise of Social Media, and advocacy experts face a myriad of choices and challenges. Is your group seen on Capitol Hill like ROARING LION, motivating legislators to move quickly in a desired direction? Or, are you a SCREAMING MONKEY, just annoying your targeted lawmakers (and leaving a mess behind)? This program is based on research from the Congressional Management Foundation, which has a unique 35-year relationship with Congress. The CMF research is drawn from surveys of congressional staff; focus groups with congressional staff; and interactions and consultations with Members of Congress and staff.

Last year I co-presented a webinar with Brad, and I can assure you that he’s a really knowledgeable and informative speaker. If you’re trying to use online advocacy to make a real difference in Congress, then you should definitely attend this session.

Are you excited yet? Well, there’s more! There will be well over 100 sessions at bbcon that span the range of advocacy, fundraising, analytics, professional development, CRM, financial management, and much, much more. You can read all about the other sessions at bbcon here. And if you haven’t yet registered, there’s still time! Just visit


Leave a Reply

Your email address will not be published. Required fields are marked *