I was bummed that I couldn’t make this week’s P2P fundraising roundtable in Chicago. I’ve attended the first three round tables, which were fabulous! Thankfully a few friends where in attendance and are bringing highlights to Friends Asking Amy in a two part series. Hey Nancy – What was your take away from Tuesday’s roundtable?
While David Hessekiel, President of Run Walk Ride Fundraising Council loves runs, walks and rides he acknowledges that what’s next in peer to peer fundraising may not be one of these event types so he brought together fundraising professionals from the Greater Chicago area and asked them what they thought at the second annual Event Fundraising Roundtable on May 29, 2012.
The overwhelming answer to his “What’s Next” question to the group was independent fundraising events (IFE) otherwise known as third party or community events. These events are planned by individuals other than the non-profit benefitting from the funds raised. They are supplementary, not competitive, to the non-profit’s development portfolio and offer an organization the opportunity to raise money at a relatively low cost of fundraising, while providing a deeper level of engagement with the organization’s strongest supporters.
Many organizations have supporters hosting events without a formal program, some not knowing about the event until the check arrives in the mail. You wouldn’t host a run, walk or ride without a campaign plan, so it’s time to start planning your IFE campaign.
3 Steps to Launching an Independent Fundraising Event Brand
2. Provide the Tools: Encouraging IFE participants to register, communicate, and fundraise online through online tools like Friends asking Friends and Team Raiser allows your program to operate more efficiently. Participants set-up events online, communicate with attendees and donors with branded e-communication tools and donors can support the events online.
3. Engage with Participants: IFE fundraisers can become avid champions and long term supporters of your organization. Learn who these fundraisers are, remembering that most of them are directly affected by the cause you represent and likely represent the very audience your mission serves. Treat IFE fundraisers like major gift donors and honor the time, talent, and treasure they give so freely and passionately to your organization.
To learn more about Independent Fundraising Events, go to Resources, and check out our white paper Raising More Money Online with Independent Fundraising Events