A few weeks ago I was able to attend the Boston P2P fundraising roundtable. Not only did I get to hang out with Shana Masterson, a fundraising fav of mine, but I was able to hear from: Suzanne Fountain, Associate Vice-President of the Jimmy Fund Dana-Farber Cancer Institute; Chris Mann, Director of Social Purpose Reebok; Andrea Marlar, Director of Special Events Children’s Hospital Trust.
I kid you not; I really thought Chris, Suzanne and Andrea were reading my mind when they were sharing their thoughts on P2P fundraising. Here are some of the ideas that were shared
- Personal touch makes you stand out. It’s a difference maker. This was music to my ears! Andrea and her team at Children’s Hospital Trust make sure everyone receives a personal touch. For some that means a hand written note, for other it’s a phone call or maybe it’s an office visit, but the bottom line is Children’s Hospital Trust takes the time to make their participants feel special and appreciated.
- Suzanne from Dana Farber Cancer Institute is a fan of one very important word: segment. You need to communicate to participants based on their interests and level of involvement. For example send tailored messages based on participants goals. After data analysis, the team learned their good at keeping folks, but needed to do a better job recruiting new participants.
- Chris Mann Director of Social Purpose at Reebok focused on loyalty. Providing a meaningful experience, breads loyalty. Loyalty = revenue. How can give people best experience? Chris also touched on the need to connect on an emotional level with participants (It’s so funny, I just blogged [defunct link removed] about this very topic). Lastly, he discussed the need for cross promotion. From corporate perspective he wants drive consumers who bought shoes to buy apparel. It’s important to break down silos. Silos tend to be there because of budgets or internal issues; breaking down silos will take effort, but it worth it. Working together will give greatest impact.
There were so many great ideas from the Boston event. Below are a few of my favorite one-liners. I foresee these one-lines making a second appearance on Friends Asking Amy.
- Non profits are a business – you have to use sound business practices.
- Team leaders are miracle workers on steroids!
- Build exclusive experiences in events. Exclusive doesn’t always mean give away free stuff; instead create an experience or recognition opportunities.
- Use prizes for behaviors you want.
- Turn your participants into celebrities.
- Show your participants who they’re helping.
- Don’t need to do everything – do one thing well – (This is one of my favs, quality should always win out over quantity).
- How do you become world class at what you do?
- Think about what you what to do from a marketer’s perspective. Who do you want to reach? Look for ideas and inspiration beyond non-profit world
- Non-profit world we’re sales people – our job is to raise money!
Hey Chicago P2P Fundraisers! What are you doing on May 29th? Don’t have any plans. Then join us for happy hour and lively conversation as we discuss what’s next in the world of event fundraising? Connect with your peers and discover how they’re blazing the trail to event and peer-to-peer fundraising success. Chicago round table panelist include: Bright Pink, American Lung Association, and Feeding America.