SXSW 2011: David J. Neff talks Social Media Fundraising with Frank Barry

While at SXSW 2011 I had the chance to talk with David J. Neff. A non-profit tech (#NPTech), communications and interactive strategy guy who’s all about helping non-profits and people for a living. He worked at the American Cancer Society (ACS) for 9 years directing their web and interactive strategy. Since then he’s gone on to start a non-profit focused on helping other non-profits tell stories through video (Lights. Camera. Help) while also becoming COO for a technology startup that helps non-profits raise money through social media (HelpAttack)!

David and I talk about his new startup HelpAttack! and how the future of online fundraising is heavily tied to peoples social networks. As  you’re watching remember … using social media as part of an overall fundraising strategy is still fairly new to the non-profit world. So new that we’re seeing many social media for social good platforms surfacing on a regular basis.

The question you should be asking you self is “How will I need to adapt my online fundraising strategy in order to harness the power of my supporters networks?”

Watch the Video from SXSW 2011

ABOUT THE AUTHOR

Frank Barry

Frank Barry, director of digital marketing at Blackbaud and blogger at npENGAGE, helps nonprofits use the Internet for digital communication, social media, and fundraising so they can focus changing the world. He’s worked with a diverse group of organizations including LIVESTRONG, United Methodist Church, American Heart Association, Big Brothers Big Sisters, ChildFund Int’l, InTouch Ministries, Heifer Int’l, University of Notre Dame and University of Richmond. Along with writing for industry publications like Mashable and Social Media Today, Frank facilitates discussions, presents solo sessions and organizes panels for industry conferences such as NTC, SXSW, BBCon and numerous others. When he’s out and about he enjoys talking to interesting people about how they are changing the world – check out his interviews. Say Hi on Twitter – @franswaa or Google+