If you’re managing a fall event, it’s a great time to start fundraising contests. But, instead of the typical raise $100 this week and be entered into a drawing to win a prize, how about trying something different?
I’m a huge fan of contests, because who doesn’t like a little competition or the opportunity to win a prize. So, here’s my new take on contests. Instead of asking participants to raise a certain amount ask them to complete a series of tasks. What do I mean by tasks? How about in your next email, ask participants to send 5 emails? While this is not an outright fundraising ask, it will result in dollars raised.
When it comes to fundraising, what we’re really trying to do is get participants to take action. For some raising $100 or $200 may seem daunting, but sending 5 emails is something most everyone can do. But, what’s really great about task based contests is you’re encouraging participants to use online tools. We know that participants who use online tools raise six times more than non-users.
Everyone thinks fundraising is difficult, but once an individual sees how easy it is to send emails and then receives their first donation, they’ll want to do more.
You can track the number of emails send by, simply running a Participant Detail report in Friends Asking Friends and checking the check box for “# of emails sent”.
What other task based contests can you run? How about update your facebook status today or this week? In your communications be sure to provide participants with directions on how to update their facebook status from their MY HQ. Make it even easier for participants and give them a sample update. For example: Did you know kids get Arthritis too? Check out how I’m moving to find a cure: link to personal page.
Just like with email you can track facebook status updates sent by simply running a report and checking the box for “Facebook Message Sent”.
Remember: participants are not professional fundraisers, so always include directions, tips for success and share with them why this task is important.