Petri Darby is the Director of Brand Marketing & Digital Strategy at Make-A-Wish Foundation of America. He blogs at darbyDARNIT. And he’s an all around funny guy (I love the one where he’s reading O Magazine).
I had a chance to spend time with Petri at SXSW this year where we talked about how Make-a-Wish Foundation of American is using social media as part of their digital strategy. His perspective storytelling and letting the Make-a-Wish brand roam free in the social space was impressive.
Take a few minutes to listen to what he’s go to say (he’ll come by to share more in the comments if you have specific questions) …
Get nonprofit articles, best practice advice, fundraising ideas and invaluable industry reports and webinars delivered for free!