Stimulating the Senses with Dynamic Images, Photos, & Video – Part I | npENGAGE

Stimulating the Senses with Dynamic Images, Photos, & Video – Part I

By on Nov 15, 2010 | NONPROFIT-FUNDRAISING

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When in-person is simply not an option, consider using multimedia to enhance your site and make it visually appealing – videos, photos, images, podcasts and even live streaming video are great ways to share your organization’s culture and engage with constituents using a personal, interactive touch.

In Part 1 of this series, I will layout three multimedia hosting and management provider options that allow you to incorporate video easily and effectively into your website.  In Part 2 (coming soon) I’ll discuss ideas, uses, and strategies for incorporating these visual elements into your online strategy to help accomplish your goals and better communicate with your constituents. First, let’s all get on the same page.

Hosting your own multimedia is a thing of the past

There are so many thoughtful, forward-thinking, flexible, and versatile options out there for multimedia publishing; it’s hard to imagine anyone would bog down their website with large video, audio and image files.

The options discussed below even have security parameters (along with your CMS security) to determine who can see, view, and edit these files.

Besides, the bottom line is that if you don’t host with YouTube, Slideshow Pro Director, or Vimeo, you may not be able to leverage powerful social networking/sharing tools.  The purpose of having video on your website is for viral marketing, communication, and engagement, right?  Let’s utilize a tool that will allow that to happen!

Vimeo

  • Free Hosting – 500 MB of storage
  • Easy video upload, management and usage.
  • Nominal Fees for added security parameters and additional storage.
  • Social Media integration – Allow users to “like” and “share” videos with friends through multiple social media channels.
  • Supports HTML5, a public, open web standard for developing allowing for improved support in the base platform of the web.
  • Vimeo allows for video site maps, which Google has stated will greatly improve SEO for published videos on public sites.  For the more savvy users of video, this should be a consideration when choosing video source and hosting.

Vimeo Widgets make it easy to update, change or add videos quickly. Hubnut is a TV-style video viewing, easily embedded in social networking sites. Badge creates a fun, styled visual montage of your latest videos, easily embedded on your website, social networking sites or any external location you wish.

SlideshowPro Director

  • Includes photo, image and video upload, management and usage.
  • Mobile player enabled allowing for automated sharing on mobile devices
    multilingual Interface.
  • Social networking and viral marketing options available to incorporate into any published multimedia slideshow created.
  • Free hosting, security parameters and additional social networking options built in
    host multimedia with a single, more cost effective vendor.

YouTube

Now that we’ve determine WHAT we’ll use, let’s dig in to how we can effectively use these solutions to accomplish our own fundraising, communication, engagement and viral marketing goals.  Stay tuned for my next post!

ABOUT THE AUTHOR

After graduating from Clemson University, Kelley Jarrett began her career as an advertising and branding strategic account manager in Atlanta, where she helped both for-profit and nonprofit organizations realize their branding goals through web strategy, marketing and advertising. In 2003, Kelley joined Blackbaud and now is the market manager for Blackbaud’s new creative design agency,Guide Creative where she uses her passions for bringing creative ideas and online strategy to nonprofits together.  She speaks annually at Blackbaud’s Conference for Nonprofits as well as various nonprofit trade conferences on the topics of web strategy and design.  Kelley lives downtown Charleston, SC, is married to an architect, has two little girls and enjoys urban gardening, chicken farming, living close (enough) to the beach, and live music.

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