One thing I love doing is talking to people I don’t know. I just can’t help myself. I want to know where they got their shoes. What they ordered that looks so delicious. Where they’re from (this happens often in DC as my city is a spot tourists love to visit!) or the derivation of their message T.
While I was attending the Direct Marketing Association of Washington’s Social Media Day a few months ago, I decided to strike up a conversation with one of the presenters. I was specifically interested in where Tania purchased her shoes (they were sparkly flats which I’d been looking for since a similar pair I used to own died in a tragic walking-home-from-work-in-the-rain incident). We got to talking and I learned of her Convio savvy and love of all things Gigya. So, it was right there, in the middle of the conference, that I asked her to be the subject of my next Connection Café post. And here we are…
Tania Luciow is a lover of sparkly flats, the National Law Enforcement Officers Memorial Fund, and Convio. This is her story:
EG for CC: What’s your elevator pitch about what the National Law Enforcement Officers Memorial Fund does?
TL: We commemorate the service and sacrifice of America’s law enforcement officers, killed in the line of duty by maintaining a national monument in their honor and promoting law enforcement officer safety. Each year we help in organizing National Police Week and hold an annual Candlelight Vigil, with over 20,000 attendees. In addition, we are building the National Law Enforcement Museum, to tell the story of law enforcement in America.
EG for CC: How do you describe your role at the organization to friends at parties?
TL: For starters, I am not a law enforcement officer (a majority of people first assume that after hearing the organization’s name). I manage the Memorial Fund’s online community (Facebook/Twitter/Blogger/Flickr) and am also the staff photographer/videographer, designer, and handle some online marketing and messaging.
EG for CC: Of Convio’s selection of online resources, what have you found most useful?
TL: Hands down, I would say the Convio Community. Many times when I am stumped about how to accomplish or create something, I’ll search through the Community to find an answer. The tutorials and guides have helped, in addition to asking questions if something does not work right the first time.
EG for CC: What are you most proud of regarding your use of Convio with the National Law Enforcement Officers Memorial?
TL: Convio has really allowed us to communicate important information to our constituents. Having access to all of the Convio tools allows us to disseminate “Recently Fallen” email alerts, sent out every time an officer fatality is reported. Concurrently, we are also able to provide a forum for supporters and surviving family members to honor the officers that have lost their lives in the line of duty.
EG for CC: Share an anecdote about a project or specific campaign you worked on through Convio that was particularly exciting or interesting or productive. (I know you’ve got ‘em!)
TL: The beginning of 2011 was a particularly deadly time for law enforcement. In one 24-hour period in January, 11 law enforcement officers were shot, with three killed and eight wounded. In response to the increase in violence, we created a “Stand with the Thin Blue Line” pledge. The response was incredible – in the first hour, hundreds of individuals had signed the pledge. To date, over 11,000 individuals responded.
EG for CC: If you had advice to share for a new Convio admin, what would it be?
TL: Use the training sessions online and in person. Also, ask a lot of questions to other Convio users, they can usually help steer you in the right direction, as well as bugging your account manager about solutions.
EG for CC: What’s one secret tip or trick you’ve picked up along the way related to the Luminate Online platform?
TL: Copy and paste. I rarely start anything from scratch. Sometimes tearing already existing content apart is faster than a blank canvas.
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