Social Media is another powerful communication channel just like person-to-person, telephone, direct mail, email, web, and text messaging.
Social Media is different from traditional broadcast media, like newspapers, television, and film, because it allows user-generated dialog.
Social Media is closely associated with Web 2.0 and emphasizes multi-way communication and interaction instead of earlier one-way Web tools.
Social Media uses highly accessible and scalable forms of web-based technologies that allow people to create, publish, reach, and interact.
Social Media takes many forms like social content where weblogs allow individuals and groups to publish content that is open for comment.
Social Media can use video networks like YouTube, photo sharing like Flickr, and distribute content using Really Simple Syndication (RSS).
Social Media facilitates collaborative content publishing like Wikipedia, social news sites like Digg, and virtual worlds like Second Life.
Social Media has its largest presence on popular social networking sites like Facebook, MySpace, and LinkedIn where people connect online.
Social Media is also services such as Twitter where your messages are only 140 characters long — just like the sentences in this blog post.
Social Media allows nonprofits to use a mix of these tools to help create and build relationships with new and existing constituents online.
Social Media requires that nonprofits engage in active listening, creative experimentation, and metrics measurement to find what's working.
Social Media makes some nonprofits nervous because it requires them to give up some control over how their messages are spread and shared.
Social Media requires that you let go of the illusion of control over your message to leverage new tools and reach constituents in new ways.
Social Media has a lot of so-called experts and gurus, but the best way to really understand and grasp it is to start using it yourself.
Social Media is no substitute for having a good Internet strategy, integrated website, effective email marketing program, and solid metrics.