Social Media's Impact on Cause Marketing with Chris Noble | npENGAGE

Social Media’s Impact on Cause Marketing with Chris Noble

By on Jul 20, 2011

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Frank Barry from Blackbaud talks about Social Media's Impact on Cause Marketing with Chris Noble

Back in March of this year at SXSW I got the chance to spend a few minutes with Chris Noble the “Voltaire” [ according to him 🙂 ] of cause marketing.

If you don’t know Chris make sure to say Hi to him on Twitter. He (along with his team at the Causemedia Group) works to unite for-profit brands and non-profits for social good.

Chris has two main points in our interview …

… In 2010 social media for social good was defined by light engagement and what some would call  “Slacktivism”.

… In 2011 social media for social good is moving from light engagement to deep relationships through donor cultivation.

Watch below to hear more …

If you can’t see the video above, click here.

Your Turn …

My question to you. How have you seen social meidia used in the cause marketing world? Are there any key tips/insights you can share with us based on your experience?

 

ABOUT THE AUTHOR

Frank Barry, director of digital marketing at Blackbaud and blogger at npENGAGE, helps nonprofits use the Internet for digital communication, social media, and fundraising so they can focus changing the world. He’s worked with a diverse group of organizations including LIVESTRONG, United Methodist Church, American Heart Association, Big Brothers Big Sisters, ChildFund Int’l, InTouch Ministries, Heifer Int’l, University of Notre Dame and University of Richmond. Along with writing for industry publications like Mashable and Social Media Today, Frank facilitates discussions, presents solo sessions and organizes panels for industry conferences such as NTC, SXSW, BBCon and numerous others. When he’s out and about he enjoys talking to interesting people about how they are changing the world – check out his interviews. Say Hi on Twitter – @franswaa or Google+

Comments (2)

  • Geri Stengel says:

    Good points! Doing something is better than doing nothing, even if you don’t do all that you “should” do. If Noble is right, that “slacktivism” may have made people more aware and more willing to actively engage with nonprofits.

  • George says:

    Pragmatic and genuine.  I can see how he got where he is.

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