Back in March of this year at SXSW I got the chance to spend a few minutes with Chris Noble the “Voltaire” [ according to him 🙂 ] of cause marketing.
Chris has two main points in our interview …
… In 2010 social media for social good was defined by light engagement and what some would call “Slacktivism”.
… In 2011 social media for social good is moving from light engagement to deep relationships through donor cultivation.
Watch below to hear more …
If you can’t see the video above, click here.
Your Turn …
My question to you. How have you seen social meidia used in the cause marketing world? Are there any key tips/insights you can share with us based on your experience?
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