Sign Up for NetWits Summer Camp

Today, Blackbaud is announcing that registration for NetWits Summer Camp is now open. NetWits Summer Camp is a free five-day series of web seminars covering what every nonprofit needs to know about its website, email marketing, online fundraising, social media, and related metrics. The “Camp” will be held August 24 to 28 from 1 to 2 p.m. EDT.

The event series is an extension of Blackbaud’s popular blog NetWits Think Tank which focuses on technology, fundraising, social media and industry trends. NetWits Summer Camp will provide participants a broad knowledge of critical nonprofit technology concepts and how to best implement those technologies within their organization.

Websites Demystified
A website is one of the main cornerstones of your online initiatives, but are you making the most of it? This session will cover how your website fits into a nonprofit’s communication, interaction, and engagement efforts. Topics to be covered include website architecture and design, usability, content management, personalization, and how nonprofits can improve their online presence.
Monday, August 24 at 1 p.m. ET — Register Today! – SESSION FULL

Email Demystified
A successful email marketing program combined with an effective website form the core of your Internet efforts. This session will focus on the different types of email communication, ways to build your email lists, and best practices for getting the most out of your email marketing program. Topics to be covered include list building, segmentation strategies, design do’s and don’ts, understanding spam, and how to improve your email results.
Tuesday, August 25 at 1 p.m. ET — Register Today! – SESSION FULL

Online Fundraising Demystified
The Internet continues to be the fastest growing area for fundraising in the nonprofit sector. Using a website, email, and other channels can help improve overall fundraising results for your organization. This session cover how nonprofits are taking their online fundraising efforts to the next level and beyond the simple “donate now” button. Topics to be covered include online donation form do’s and don’ts, building a targeted online giving campaign, and how peer-to-peer fundraising plays an important role in all of this.
Wednesday, August 26 at 1 p.m. ET — Register Today! – SESSION FULL

Social Media Demystified
There is a lot of talk about social media these days, but how does it fit into an overall online strategy? This session will focus on how nonprofits are using Web 2.0 tools like Facebook. YouTube, Flickr, Twitter, and many more to help engage and communicate with constituents. Topics to be covered include an overview of the social media and networking landscape, examples of nonprofits using these tools, and how to begin developing a social media strategy for your nonprofit.
Thursday, August 27 at 1 p.m. ET — Register Today! – SESSION FULL

Online Metrics Demystified
The combined use of a website, email, online fundraising, and social media brings with it a lot of powerful metrics to measure your results. This session will cover what are the key online metrics to measure, what they mean, and how to manage them on an ongoing basis. Topics to be covered include metrics for the web, email, online fundraising, and social media, industry benchmarks and trends in online metrics, and how to pull them all together to measure your online success.
Friday, August 28 at 1 p.m. ET — Register Today! – SESSION FULL

I hope you'll be able to join all or most of these sessions. Space is limited so be sure to sign up soon.

ABOUT THE AUTHOR

Steve MacLaughlin

Steve MacLaughlin is the Vice President of Data & Analytics at Blackbaud and bestselling author of Data Driven Nonprofits.

MacLaughlin has been featured as a fundraising and nonprofit expert in many mainstream publications, including The New York Times, The Washington Post, The Los Angeles Times, The Boston Globe, The Chronicle of Philanthropy, USA Today, The NonProfit Times, Stanford Social Innovation Review, Bloomberg, and has appeared on NPR.

He is a frequent speaker at events including the Association of Fundraising Professionals (AFP), Association for Healthcare Philanthropy (AHP), American Marketing Association (AMA), Council for Advancement and Support of Education (CASE), Direct Marketing Fundraisers Association (DMFA), Giving Institute Summer Symposium, National Association of Independent School (NAIS), Nonprofit Technology Conference (NTC), Institute of Fundraising National Convention (United Kingdom), Civil Society Conference (Netherlands), International Fundraising Congress (Netherlands), Ask Direct Fundraising Summer School (Ireland), and a keynote speaker at several conferences across the social good sector.

Steve previously served on the Nonprofit Technology Network (NTEN) Board of Directors and is currently an adjunct faculty member at Columbia University.

He is a frequent blogger, published author of a chapter in the book People to People Fundraising: Social Networking and Web 2.0 for Charities, and is a co-editor of the book Internet Management for Nonprofits: Strategies, Tools & Trade Secrets. His latest book, Data Driven Nonprofits, became a bestseller in 2016.

Steve earned both his undergraduate degree and a Master of Science degree in Interactive Media from Indiana University.