I’m sure you’ve noticed QR codes by now – those funny little black and white squares that are appearing on posters, business cards, and event lanyards everywhere. These next-gen bar codes are most often used by marketers who want to link to a website or landing page from a visual appeal. If you’re looking for a fun, interactive, easy-to-implement hook for your nonprofit’s next campaign, you might want to check out QR codes.
Before I show you some easy ways to generate QR codes, here are some examples of how nonprofits are using them:
Be Rare Contest, South Carolina Aquarium
When the South Carolina Aquarium found out it was getting an albino alligator, it wanted to make sure people had their eyes wide open. They created the Be Rare Contest, which used QR codes as the focus of a city-wide scavenger hunt. If you found one of the albino alligator posters, you could get a point by scanning it. When the contest ended, the person with the most points was given a 1-year membership and got to meet the Aquarium’s albino gator in person (yikes, is that a prize?!?) The contest generated a ton of interest, helped drive traffic to the new exhibit, and was very inexpensive to implement.
Do Something Small Petitions, The Big Wild
The Big Wild is a Canadian conservation group who used a QR code campaign to raise awareness and get people to sign a petition. The group placed posters all over Canada featuring a giant QR code and the text “Do Something Small To Save Something Big.” When people scanned the QR code with their smart phone, it opened a mobile-friendly petition aimed at saving British Columbia’s Flathead River Valley. This was an easy way to get people engaged and provided a simple way to take action.
Product (RED) has been using QR codes at Starbucks to raise awareness, and Greenpeace Netherlands humorously integrated them into one of their campaigns. Hopefully these efforts will spark an idea that makes sense for your mission, audience, and goals. QR codes are great for a techie support base who is running around with smart phones, but that doesn’t sound like your audience then they may not be right for you. But if it does sound like your audience, and you have a campaign idea, it’s time to get your QR code.
Creating a QR Code
There are a lot of QR generators out there, and using any of them will probably work for you. Kaywa is a well-respected non-commercial service, and delivr and QR stuff also work well. These services allow you to create a QR code that can have any number of things associated with it: simple text, website URL, telephone number, SMS, contact details, etc. Once you’ve done this, you can put this QR code on any print item or web page, and let your supporters scan away.
If you’re already using bit.ly, the popular URL shortening service, you’ve been been creating QR codes all along and I bet you didn’t know it! When you visit the info page of a bit.ly URL (simply put a plus sign after any bit.ly URL), you’ll notice a QR code in upper right corner. That’s the QR code for this bit.ly link! You can also get the code by adding a “.qr” after any bit.ly link (http://bit.ly/dhIuHm.qr is the QR code for this blog post). Bit.ly is a great option, as it will tie into your existing metrics and give you an integrated, real-time view of clicks. You can also check out goo.gl, which offers the same service as bit.ly plus a future promise that it might be tied into the Google universe.
That’s all there is too it – now it’s just up to your creativity to get a QR code-enabled campaign going! Happy scanning!
Is your nonprofit already using QR codes? Let us know in the comments…