At last year’s Blackbaud Conference for Nonprofits, Allison Nassour and I presented to a full room on the topic of QR codes. We were thrilled that so many people wanted to learn more about them, but also surprised at how many were already using them at their nonprofits.
It seems that QR codes have gone mainstream, or at least hit that tipping point where it’s pretty safe to include them in campaigns. I’ve blogged about how a few nonprofits are using them, and how the Pancreatic Cancer Action Network was seeing real results, but it feels like there is a new energy around using them. With so many creative ways to use QR codes, it’s time for your nonprofit to consider incorporating them into your next campaign.
Here are five reasons QR codes are a good option for your nonprofit:
More and More People Are Scanning QR Codes
They are everywhere – and people are scanning them! 14 million Americans scanned them in June of 2011, and there was a +4500% increase in use from 2009 to 2010. I see them in every magazine, subway station, and store shelf I encounter. My kids have me scan them when we are reading their books, and my wife recently scanned one in London to hail a taxi. People are using them!
QR Codes Can Do a Lot
When scanned, QR codes often take users to a mobile web page. In addition to web URLs, QR codes can contain SMS messages, plain text, contact info, event invites, Google Maps locations, YouTube videos, or social content. Clever use of mobile technology might be just what your next campaign needs. If you’re creative, the sky is the limit – mobile engagement has many flavor combinations.
Tons of People Can Get a QR Code Reader
With smart phone penetration in the US crossing 40%, QR code readers will soon be everywhere. iPhone, Android, and BlackBerry users can download one of many apps that will scan not only QR codes, but many types of bar codes. If you have BlackBerry Messenger 5.0, a QR code reader is native to the device! The message is that your audience has the gear to scan QR codes.
Creating QR Codes is Easy and Free
Including QR codes will not add a ton of time to your project, or break your budget. QR-Stuff.com and Kaywa both create QR codes for free and have a ton of features. If you’re already using a URL shortener like bit.ly or goo.gl, you’re in good hands because they automatically generate a QR code for you. The benefit here is that you can use these platforms native metrics to track the success of your QR code.
Many Nonprofits Have Used Them Successfully
I even bet your nonprofit has used them, right? There are great stories on the web about nonprofits who have seen success with QR codes, like Heifer Portland, The South Carolina Aquarium, and Maymont. Check out the slides from our presentation, Scanning for Good: How Nonprofits Can Use QR Codes – there are a bunch of examples in the second half of the deck. Engagement, advocacy, fundraising – these are all areas where QR codes will help you tap into the mobile market.
Are you using QR codes at your nonprofit? Share what you’ve learned in the comments below!
Scanning for Good: How Nonprofits Can Use QR Codes
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This guy makes the case that the improper use of QR codes is actually linked to the mortality rate of kittens: http://www.futurefundraisingnow.com/future-fundraising/2012/01/qr-codes-in-fundraising-and-the-mortality-of-kittens.html
Great video Jeff, thanks for sharing. I like his perspective, and it’s very true. Some sites/campaigns have kind of a “NASCAR-effect” with their social sharing options. As always, being strategic, not all-inclusive, can go a long way.
It is great to see that non-profits can benefit from this technology. Of course, just slapping a QR Code on your printed ads is not going to get you the support you are hoping for, unless there is some thought behind it (and a real mobile landing page).
I produced a simple demonstration of how non-profits can ask for donations directly through a QR Code. PayPal mobile express makes the donation secure and easy to use. Could be useful for onscreen TV advertising as well. If anybody would like to take a look, here is a demo: http://demodonations.getinview.com/donate
Non-profits (or in fact anybody who wants to collect payments for products and services through a QR Code) are welcome to contact me directly for more information.
Phil
@consected on Twitter if you’d like to contact me
One good option for a nonprofit would be creating them for events you are
holding. Use it as a treasure hunt, or locate specific people. Good way to get
people to break up from their normal routine and mingle. Maybe have some
prizes, or use it in an auction so they can get more details about the item
they will bid on.
Great information. If you’r are interested in this topic, then you need to take a look at GoKodes QR barcode asset labels. They are a new patent pending product that allows anyone to create and scan a label, receive email and text message alerts, custom rewards, GPS maps and other features that help companies protect their physical assets from accidental loss and theft.http://www.gokodes.com what have you got to lose?
We offer dynamic QR codes which non-profits can use to engage people on social networks, let them watch videos of like a cause on Facebook. Check our generator to see how powerful our QR codes are. http://www.youscan.me
If you want to make the QR Code more EYE Catching you can actually make them in color rather than B&W and with a QR Code generator like the on one http://www.QuickResponseQRCodes.com you can even put your logo in the middle of i.