20 Resources for Your Year End Giving Campaign | npENGAGE

20 Resources for Your Year End Giving Campaign

By on Aug 7, 2017 | NONPROFIT-FUNDRAISING

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It’s no secret that the end of the year presents a wealth of opportunity for nonprofit organizations. While the holiday season still feels far away, your organization has probably already started buckling down into end-of-the-year strategies, goals, and stress-induced planning. It can be overwhelming to even think about such an extensive project, but these resources are meant to arm you with the inspiration and insight necessary to create an effective end-of-year campaign.

By understanding sector trends, database insights, how to build an effective year end giving campaign, and remembering to share gratitude, you’ll arrive at the end of the year ready to engage your donors and support your mission in a big way.

End of Year Giving Trends and Opportunities

Preparing Your Database

Building a Successful Year End Giving Campaign

Stewarding Your Donors

Year-End Giving Campaign Toolkit

ABOUT THE AUTHOR

Ali Martinez is an Associate at the Blackbaud Institute for Philanthropic Impact. With experience in social marketing, advertising, and project management, Ali loves combining strategy and creativity to create interesting and effective campaigns. She manages the promotion of Blackbaud’s thought leadership initiatives to establish the Blackbaud Institute brand, maximize exposure, and help provide a seamless experience for key sector experts. She discovered a passion for philanthropy through interning at the Thinkery Children’s Museum and volunteers her time as an animal foster for a local nonprofit. When she’s not writing to-do lists, you’ll find her at a Longhorn football game or hiking around Hill Country.

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