Remember Me? 5 Website Tips to Retain Loyal Volunteers | npENGAGE

Remember Me? 5 Website Tips to Retain Loyal Volunteers

By on Dec 7, 2010


When you hear retention in the nonprofit industry, you often think about “donor” retention. Lately, however, I’ve been thinking about how organizations can retain their best and most active volunteers and supporters.

For many organizations, volunteers are the life blood of the cause because of budget cuts, small staffs, etc. Nonprofits work hard to bring in volunteers and train them, but all too often the training and  retaining ends there. As an example, I volunteered for years at an local organization working in one specific area on a weekly basis. At the beginning of 2010 they no longer needed volunteers for that task because of staff efficiencies – which was great news! But as a volunteer I was left wondering what I would do now to help this organization. I still received their monthly email about volunteer opportunities, but those were mostly geared towards their Monday- Friday opportunities that I couldn’t help with due to work.  I ended up finding a new organization to volunteer with because of the perceived lack of opportunity.

Retaining Loyal Volunteers Using Your Website

I think they could have done a better job with communication, particularly online communication, to help keep me a loyal supporter. Here are 5 tips on how to use your website to retain your once loyal donors:

  • Target content based on volunteer interest.
  • Survey your volunteers online to see what they like and perhaps what can be improved upon regarding volunteering for your organization.
  • Allow your volunteers to network with one another online to keep them engaged and facilitate a community
  • Create and send a volunteer newsletter updating your potential and current volunteers on activities and the impact of their volunteering. For example, having a “Volunteer of the Month” is a great way to highlight and thank your loyal volunteers!
  • Ask lapsed volunteers, either online or through email, why they haven’t volunteered. What can you as an organization do differently to reignite their interest? You won’t know unless you ask!

So tell me – do you use your website to connect with your volunteers? What are your tactics to retain your volunteers?


Comments (2)

  • Guest says:

    Cheap Gucci Sale decision: for the Eon depression short, cheap gucci the best achievement Bazaar companies that promotion of the new division may accompany the love of the sale. In this division Gucci takes the lead, he invited Rihanna, star’s reputation, accompanist to accredit as the archetype of the advertising delivers. online gucci outlet It efforts greate bags Gucci announces new like Gucci Jackie bag, with capital case of kindness, humor and love. Alternation is manufactured by the new Giannin, Gucci, design administrator firda anniversary of Gucci, Gucci Canvas Bags and accessories etc appearance Gucci has love tattoo patterns.In addition, in this division Gucci shoes also launches the new Gucci handbags handbags auction Gucci Joy Boston. Gucci also addresses new accessories dam Gucci, as key dog, hats and apparel outfits feelings. All these elements are the best accessories for matchin with new cheap Gucci Canvas Bags.Gucci handbags also launches Gucci Horse Nail alternation in the rebound and Summmer 2010. Taking nails on the iron horse as inspiration, Gucci develops new jewelry Gucci season alternating. Best of all, it symbolizes the indigenous design history of Gucci.Gucci Canvas Bags is not only easy to take for small enough when you go out, coach bags for cheap but it is has many pocket space which are very useful for you, and convenient. It is convenient for you. Made of luxurious leather, the bags are not only durable and practical, but also cute enough to carry as an ornamental!Made of Cheap Gucci Canvas in GG pattern, and with leather trim, this gucci bag is really beautiful and elegant. Each gucci canvas bag is carefully checked and finished with complete accessories as what is done on Authentic Gucci Bags. Gucci Handbags Gucci Canvas Bags is a apple arch cast name in the appearance industry. A Gucci Canvas is not alone a assurance of aftertaste and fashion; it is additionally a attribute of amusing cachet and recognition. gucci messenger bag The new adaptation Gucci Canvas Accoutrements are fashionable and comfortable. Gucci is the arch name in affluence and style. With its outstanding quality, aberrant beauty, and the finest Italian craftsmanship, Gucci leather bags offers you alone the best of the best. You will amuse with affairs the cheapest Gucci bags from Gucci outlet. China bargain accoutrements agreement the best quality, newest design, and cheapest price.

  • The Guest says:

    it’s a bit superficial, I think …

Leave a Reply

Your email address will not be published. Required fields are marked *

Get Updates

Get nonprofit articles, best practice advice, fundraising ideas and invaluable industry reports and webinars delivered for free!