Recent Required Reading | npENGAGE

Recent Required Reading

By on May 11, 2009


There is a lot going on in the nonprofit world these days. Here are some excellent blog posts to keep you in the know.

Study Provides A Baseline for Nonprofit Use of Social Networks
Beth Kanter does a review of the Nonprofit Social Network Survey Report produced by ThePort Network, Inc, NTEN, and Common Knowledge. The survey examines the use of social networking as a marketing and fundraising tool.

My recent visit with Heifer International
Blackbaud's Raheel Gauba recounts his recent visit to this client in pictures and words. He talks about the work Heifer does as well as their green friendly working environment.

Blogger Outreach. Tread Lightly
Jocelyn Harmon talks about the mistakes made by so many organizations trying to get bloggers to pick up their story. What might work in traditional public relations or mainstream media does not work with social media. Want to get personal attention? Build a personal relationship.

Help a Nonprofit This Mother's Day
Blackbaud's Anthony Sicola covers some nonprofit websites and how they used ecards and tribute giving pages for a Mother's Day focused campaign. He gives plenty of examples and links to check out.

6-Minute Guide to Winning Fundraising Campaigns
Katya Andresen and Rebecca Ruby Higman discuss how the “if you build it, they will come" approach to online giving simply doesn't work anymore. They cover some recommendations for setting goals and using technology to engage donors in better ways.

Common Adwords Mistakes
Beaconfire's Brett Gerstein gives some advice about improving your Google Adwords campaigns. He covers the importance of keyword selection and how to avoid some common mistakes.

4 Keys to Building a Successful Nonprofit Web Site
Blackbaud's Frank Berry blogs about what it takes to build a successful website. He gives some tips on the best way to get the most reach and results from your online content.


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