Quick tip for all the social-savvy non-profits | npENGAGE

Quick tip for all the social-savvy non-profits

By on Mar 26, 2009


So you already have a Facebook page, and maybe a MySpace page and a Twitter account. Why not make it easy for me to find out about it from your web site? I’ve noticed it’s quite the trend to drop those cute little icons inconspicuously in the footer bar and I think you should hop on the bandwagon.

Sure, some might say they’re “hidden” down there, but since so many sites have them there now, people like me are starting to look there. Also, in the footer, they’ll appear on every page of your site, not just on the homepage. Go on, try it out. That’s all I’ve got for today.


Lacey Kruger, principal information architect for Blackbaud, designs online properties for nonprofits that delight and inspire. Whether a full scale website, a campaign site or a peer to peer fundraising site, Lacey guides clients through a research-based and user-centered approach to design. In her 15+ years at Blackbaud, she has developed a deep understanding of nonprofit web presences. That knowledge, along with her years of experience in information design, have established her as an industry expert.

Lacey has written a Blackbaud eBook, “A Guide to the Nonprofit Web Design Process” and her article, “Designing Nonprofit Experiences: Building a UX Toolkit” was published in User Experience magazine. She has presented at industry conferences including bbcon, IA Summit and BIG Design.

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