Peer to Peer Fundraising is Changing—Are You Keeping Up? | npENGAGE

Peer to Peer Fundraising is Changing—Are You Keeping Up?

By on Oct 24, 2017


Participants running in a p2p or peer to peer event fundraiser

The results of our latest 2016 Peer-to-Peer Fundraising study are in! In case you missed the announcement, take a minute to download the study here.  This annual report examines the performance of 16,855 events in the United States and Canada over a three-year period from January 1, 2014 to December 31, 2016. The events studied were run by 171 nonprofit organizations and encompass over 10.9 million event participants and $1.23 billion in event revenue. The study takes a deep dive into the metrics, statistics, and trends of four different peer-to-peer fundraising event types: cycling, endurance, 5Ks and walks.

If you have ever wondered how your peer-to-peer or p2p fundraising event is performing relative to other nonprofit and charity events, this study is a must read. In the study, we identify areas for potential growth and share key performance indicators to help you benchmark and refine your existing events.

If you are wondering whether or not you should add a new event to your annual fundraising plan, then this study is also for you. Understanding how different types of events perform is a critical first step in selecting a new fundraising event for your organization. Use the metrics we share as a starting point to set goals and shape your fundraising strategy.

In addition to stats and facts, our authors dug into the data and found new fundraising insights around:

  • Gender roles
  • Email performance
  • Do-it-yourself (DIY) fundraising performance
  • Canadian vs. American fundraising stats and more!

Don’t get left behind—see how your fundraising events are performing by downloading the Peer-to-Peer Fundraising Study here.

Want to learn more about peer-to-peer fundraising and our solutions that power it? Join us for an upcoming webinar!


Madeline Turner is a social media expert, and was formerly the online and social marketing manager at Blackbaud. Prior to running Blackbaud’s social media and thought leadership blog npENGAGE, Madeline worked as a managing editor for Blackbaud’s content marketing program. It is her goal to create content and share ideas that challenge the status quo of the nonprofit industry. When Madeline isn’t tweeting or writing blog posts, you can find her drinking coffee out of her ‘Crazy Cat Lady’ mug, wearing giant headphones and singing off-key.

Comments (1)

  • Michael McCormick says:

    I have been tasked to produce 1 million birthday fundraisers to upgrade Bank rewards programs. I would greatly appreciate a conversation about how you might help us

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