Peer to Peer Fundraising- Painting a Better Picture with Video | npENGAGE

Peer to Peer Fundraising- Painting a Better Picture with Video

By on Aug 17, 2009


Everyone loves a cut-throat game of Pictionary®. It is not long before emotions run high and furiously scribbled stick figures give way to a litany of erroneous guesses: “An astronaut!”, “An ice cream cone!”, “A cotton gin!”,  “Trotsky!”

Pictionary teaches us that it is hard to paint a clear picture when we limit the medium of communication. (For those of you that forgot, “No talking” is the most shouted rule in a game of Pictionary).

In the peer to peer fundraising context, how well are event participant’s telling your organization’s story? How well are they telling their personal story? Is there colorful chicken scratch expected from a toddler with a box of crayons, or Sistine Chapel wonders of art? Likely some of each, but most participants fall somewhere in between.

See how some organizations are using video:

  • Charity Water has created a masterful piece of cinematography to show how delivering fresh water to impoverished persons in Africa can make an impact.
  • United Methodist Church created a library of video stories demonstrating the impact their outreach members make in local communities.
  • Lance Armstrong Foundation created a video appeal directly from Lance asking everyone to sign the “World Cancer Declaration.”

Where Blackbaud is Headed:

Over at Blackbaud, we’ve been creating approaches to make the toddlers more effective at telling stories and providing master artists an entirely new type of canvas.

We recently released an upgrade to Blackbaud Sphere that allows event participants to display videos directly on their personal page. Previously, personal pages were limited to a static image and text. This change provides an entirely new medium for participants to:

  1. Make an emotion-felt, personal ask
  2. Better describe the impact of the organization they are supporting,
  3. Clearly convey why the cause is important to them
  4. Do something “catchy” to make their ask “go viral”

Most folks can clearly see how “master artists” can go crazy with this new medium for peer to peer fundraising. For the less sophisticated peer to peer fundraisers, pre-recorded videos can also be selected from a video library supplied by the organization. This approach allows the organization to distribute a high value web asset via an existing powerful peer to peer network.

Check out YouTube Video, $10,000 Dollars and Your Nonprofit to learn more about how you can use YouTube with personal fundraising pages.

Have you seen individuals or organizations effectively using video for fundraising or advocacy? If so, don’t be shy! Be sure to share by posting a comment below.


Frank Barry, formerly worked at Blackbaud helping nonprofits use the Internet for digital communication, social media, and fundraising. He’s worked with a diverse group of organizations including LIVESTRONG, United Methodist Church, American Heart Association, Big Brothers Big Sisters, ChildFund Int’l, InTouch Ministries, Heifer Int’l, University of Notre Dame and University of Richmond. Along with writing for industry publications like Mashable and Social Media Today, Frank facilitates discussions, presents solo sessions and organizes panels for industry conferences such as NTC, SXSW, BBCon and numerous others. When he’s out and about he enjoys talking to interesting people about how they are changing the world – check out his interviews. Say Hi on Twitter – @franswaa or Google+

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