Is peer-to-peer fundraising just for healthcare organizations? | npENGAGE

Is peer-to-peer fundraising just for healthcare organizations?

By on Feb 18, 2011


I’d have to say, that’s a definite: NO. Every day I see more and more organizations realizing the power of their network. Why just ask a constituent for a donation, when there’s potential for more?  Why not give individuals the option to take an active role instead of a passive one?

For example, a few months ago I shared a video my Alma mater created to help increase young alumni giving.  I thought the video was hilarious, I loved it (obviously, I’m still talking about it).  While I’m not sure if I can be considered a young alumni anymore, I identified with all the Elon references and I was reminded of my great college experience.  Needless to say, the video worked and for the first time I made a donation to Elon.

Isn’t that crazy? I graduated back in the 2000’s, as a lady I’ll never reveal the year or my age, but I will say it took me a long time to make that donation.  The video worked. I made a donation, but what if Elon had given me the opportunity to do more. Since graduation, I’ve raise thousands of dollars with help from my friends and family to support a few different organizations.  But, I never gave to a school that did so much for me.

What if they asked me to connect with my Elon friends?  What if I had the opportunity to create my own personal fundraising page and then asked my fellow alums for support?

I think there’s a great opportunity for organizations to be creative and incorporate peer-to-peer fundraising into their development portfolio.  You don’t always have to create a separate peer-to-peer fundraising program; why not incorporate it into a current activity?

What do you think?  Does peer-to-peer fundraising have a role in your development activities?


Amy Braiterman, principal strategy consultant at Blackbaud, supports customers with their peer-to-peer fundraising events with a process she refers to as “data-driven strategy.” Amy’s data driven strategy analyzes how effective event participants are using online fundraising tools and takes those results to develop an event fundraising plan. Prior to joining Blackbaud, Amy earned her fundraising stripes managing events for The Leukemia & Lymphoma Society, Alzheimer’s Association and Share Our Strength. She shares her fundraising know how here on npENGAGE, by hosting educational webinars and speaking at customer conferences

Comments (3)

  • Lisa Whelpley says:

    We help our students make fundraising pages and they have been very successful in raising funds for students who are in a particular sport, or in a student organization, or taking an alternative spring break to help others. Students send emails, post the link on Facebook, tweet about it, you name it…and we get donations from family and friends. The problem with it is that you won't see a lot of renewals in this donor group after the particular fundraising effort is over. We haven't tried it with alumni, but it's worth considering how it might work.

    • Amy Braiterman says:

      Hi Lisa,

      Thank you for visiting my blog and posting a comment. It's nice to hear that your students are having great success with peer-to-peer fundraising.

      I think it's fair to say that most organizations struggle with converting a donor who gave to an individual into a general organization donor. Peer-to-peer fundraising is different than other methods, because it's all about the individual/fundraiser and not the donor. Have you thought about creating additional opportunities for students after they've completed their fundraising activity? If you can turn students from a one time fundraisers into multi-year fundraisers, you'd have a great new revenue stream. If you're interested in developing an alumni program, I would work with current student fundraisers to create the program. Get their buy-in early because they'll be alumni eventually.

      Thanks for stopping by and sharing your thoughts. Hope you come back often for more ideas and to share yours.

      Thank you!

  • Jeremy Allen says:

    Hi Amy,

    I actually work in Elon’s Advancement Office and I stumbled across your blog when researching peer to peer fundraising. We have definitely been exploring the expanded use of alumni networking, and if you happen to get this message I would love to discuss some of your ideas! My office number is 336-278-7425. Thanks so much for your support of Elon!

    Jeremy Allen
    Coordinator of Affinity Giving
    Elon University 

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