I’d have to say, that’s a definite: NO. Every day I see more and more organizations realizing the power of their network. Why just ask a constituent for a donation, when there’s potential for more? Why not give individuals the option to take an active role instead of a passive one?
For example, a few months ago I shared a video my Alma mater created to help increase young alumni giving. I thought the video was hilarious, I loved it (obviously, I’m still talking about it). While I’m not sure if I can be considered a young alumni anymore, I identified with all the Elon references and I was reminded of my great college experience. Needless to say, the video worked and for the first time I made a donation to Elon.
Isn’t that crazy? I graduated back in the 2000’s, as a lady I’ll never reveal the year or my age, but I will say it took me a long time to make that donation. The video worked. I made a donation, but what if Elon had given me the opportunity to do more. Since graduation, I’ve raise thousands of dollars with help from my friends and family to support a few different organizations. But, I never gave to a school that did so much for me.
What if they asked me to connect with my Elon friends? What if I had the opportunity to create my own personal fundraising page and then asked my fellow alums for support?
I think there’s a great opportunity for organizations to be creative and incorporate peer-to-peer fundraising into their development portfolio. You don’t always have to create a separate peer-to-peer fundraising program; why not incorporate it into a current activity?
What do you think? Does peer-to-peer fundraising have a role in your development activities?