Giving USA – the report itself and the event of its annual launch in June – are opportunities for your nonprofit to be more strategic.
As nonprofits send significantly more fundraising emails, conversion rates are going south, according to the new Luminate Online Benchmark Report.
Collectively over the past year, the participating organizations raised $1.27 billion in 18 million transactions and sent 7.6 billion email messages.
It’s become increasingly more important for you to craft online appeals that do more than just ask for money. They must delight.