“Big data” can help nonprofits predict future behavior precisely and provide an important competitive edge.
As nonprofits send significantly more fundraising emails, conversion rates are going south, according to the new Luminate Online Benchmark Report.
Collectively over the past year, the participating organizations raised $1.27 billion in 18 million transactions and sent 7.6 billion email messages.
It’s become increasingly more important for you to craft online appeals that do more than just ask for money. They must delight.