Do You Know What Your Data is Telling You?
“Big data” can help nonprofits predict future behavior precisely and provide an important competitive edge.
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“Big data” can help nonprofits predict future behavior precisely and provide an important competitive edge.
As nonprofits send significantly more fundraising emails, conversion rates are going south, according to the new Luminate Online Benchmark Report.
Online sustainer revenue increased 16.8% overall year-over-year.
Every morning, I open my inbox and find half a dozen free newsletters that I subscribe to. They are filled …
Being considerate of your donors by crafting strong, readable appeals will help you in the long run. I plomise.
Collectively over the past year, the participating organizations raised $1.27 billion in 18 million transactions and sent 7.6 billion email messages.
If you’re designing for the web or email, even the smallest understanding of web accessibility can help you raise more money.
It’s become increasingly more important for you to craft online appeals that do more than just ask for money. They must delight.
But, what is this “Crowdfunding thing”? Isn’t it something nonprofits have always done?
It’s time to send emails that cut through the clutter.
