The key to a successful solicitation isn’t in the black or the white. It’s in the shades between.
Donation for optimization is a key part of online fundraising success and a great way to boost donor acquisition. But …
From the $10 to the million dollar donor, each must be treated with the appropriate level of appreciation.
In just a few weeks more money has been raised for ALS than what was raised in all of 2013. You can’t hate on that.