Excited for 10NTC to begin and sharing some tips for getting the most out of it.
Did you know there’s a global network of young women, paid to flirt on Facebook? Given recruitment bonuses of bikinis & pedicures? And trained to play online poker????
One of the data points that real struck me was that “Checkout Donation” was the most common channel across all generations for giving – overall 52% of the donors reported giving that way (48% of GenY, 57% of GenX, 52% of Boomers, and 48% of Matures) Are we missing an opportunity to build relationships.
With “The Next Generation of American Giving,” we’ve been asked why we did not include any breakdowns by gender? The answer is best summed up by there are not a lot of big gender differences.
Does your navigation reflect your sitemap?
The question I pose today may seem really obvious, but I’ve noticed lately that many organizations try to make their web sites look simpler than they actually may be. I posted a long while ago about navigation best practices http://www.connectioncafe.com/posts/2009/february/navigation-pass-the-test.html. Today, I want to hone in on one of my navigation test questions: “Is your main navigation representative of your entire site?”
Starting with a content inventory is always a good way to test this out. Content inventories, though perhaps not so fun to make, will make maintaining, optimizing and eventually redesigning your web site so much easier. I cannot stress enough the benefits of keeping an up-to-date inventory of every page on your web site.
Now that you’re going to run out and make one, keep it consistent with your web site’s navigation and/or sitemap so you can easily see where everything fits. As you evaluate your content and add new content, there should be a logical “home” for each item. If there isn’t a natural fit, flag the item in your inventory and consider changing your navigation once you observe several flags. A few questions to consider when testing whether your navigation reflects your sitemap…
-Are there important pages on my site that are only accessible from the homepage or from the footer?
-Are there sub-sections in my site that don’t exactly fit in the area where they’re found?
-Is there important content that users never seem to be able to find?
-Do I rely on the Search function or a Sitemap page to get users to certain contet?
Keep in mind that your navigation should scale with your web site so that you’ll easily be able to change it as you begin answering “yes” to many of the above questions. Unfortunately, your web site will never be “done”, so continuous evaluation and iteration is key to staying successful online. Have you noticed any of these symptoms on your own site or on other web sites? Feel free to share ideas in the comments.