The Blackbaud Index reports that overall revenue decreased by 3.4% for the 3 months ending August 2012 as compared to the same period in 2011.
What’s the average age of “your” nonprofit’s donor pool? How many of the donors are over the age of 65, 70, 85? Do you know? (And — you’re probably asking yourself — should you care?) The simple answer is, yes, you really should care.
A basic end of year campaign includes a series of fundraising solicitations starting on the day after Thanksgiving and run through New Year’s Eve. For events, I’d recommend you use your event branding to guide the look and feel of your year end communications.