A common response to the question about who should receive the year end fundraising appeal is an over exuberant “Everyone!!!” While mailing to your entire house file is not necessarily the wrong answer, segmenting your data wisely allows you to run a more targeted end of year fundraising campaign.
My all-time favorite one-liner is courtesy of Project Runway’s Tim Gunn “Make it Work.” This became my tagline when I …
People are voting on your website every day. Maybe not with polls and surveys, but they are voting with their actions. You can track this to give them more of what they want and cut down the clutter of things they don’t need.
The goal of any investment is to produce a higher return at some point in the future. That might mean …
What are some of the constructs for an optimal monthly giving program at year end?
In 2008, Barack Obama used one of the most successful online fundraising and marketing campaigns in history to win the …
Prospecting starts by analyzing data within your own fundraising system. Here is a way to get started by pulling lists with certain criteria.
There are steps every organization embarking on a CRM conversion project can and should take to improve the outcomes and experience for everyone involved.
According to Network for Good’s research, 33% of all donations are given in December. Here are three things you can do now to end the year strong.
The Blackbaud Index reports that overall revenue decreased by 3.4% for the 3 months ending August 2012 as compared to the same period in 2011.
