Congratulations to United Way of Lake County (UWLC) for receiving the 2011 Innovator Award in the Peer-to-Peer Fundraising category! Check out what Valerie Petersen, Marketing Communications Associate at UWLC, has to say about their Page It Forward personal fundraising campaign and how they exceeded their goal by more than 50 percent.
Here’s a quick snapshot of how their Page It Forward campaign performed:
- Launched a multi-channel campaign which incorporated email, direct mail, mobile giving and social media to put a contemporary twist on the traditional book drive concept
- Used Convio Personal Fundraising to allow one UWLC employee to raise money from friends and family; the individual collected $2,000 in 24 hours
- Created a follow-on personal fundraising campaign that raised more than $16,000 in five 24-hour periods
- Collected more than 154,000 books over the course of the campaign, exceeding their target by more than 50 percent