Today we announced a new strategic partnership with Grizzard, a marketing firm focused on nonprofits. The new solution integrates Convio’s online marketing and fundraising platform and best practices model, known as Convio Go!™, with Grizzard’s direct response strategies and capabilities for implementing integrated campaigns. The new offering, Go! Forward, gives nonprofit professionals access to Convio’s online marketing tools and Grizzard’s direct marketing resources.
Go! Forward will also feature a team of experts to guide clients through integrated online and offline campaigns, designed to acquire new donors and increase giving levels for existing donors. These consultants will serve as a virtual marketing team to produce monthly support updates, in conjunction with fundraising campaigns and donor prospecting initiatives.
Ulitmately the new Convio-Grizzard relationship will help nonprofits create integrated marketing and fundriaisng programs that better engage people to support their cause. And from our Next Generation of American Giving study, we know that this integrated approach is the best plan for engaging donors of all ages. It’s one more way Convio can help nonprofits maximize every relationship within their organization.
If you are interested in the Go! Forward program and are at the AFP International Conference in Chicago this week, please stop by the Grizzard or Convio booths, #530 and #628 respectively.