What's your plan to take advantage of the ramp up to the largest fundraising period, both online and offline, of the entire year? Do you already have the email, direct mail, telephone, person to person, and other channel campaigns in place? Do you know how well you've done as of today and what you have left to do before the clock strikes midnight? Have you thought about what you're going to do differently in 2010?
Think back to this time in 2008. Were you having the same thoughts then? What did you do about it? Are you in a better position today? Are you worse off and really need to focus on improvement? What are you going to do this time around to turn it around? Tick tock. Tick tock.
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