Did you know that online giving passed 15 BILLION in 2009? Amazing, eh? I’m not sure what 2010 looks like yet, but based on the growth we’ve seen since 1997 (as shown below) it’s pretty safe to say that 2010 online giving numbers went up.
So, how are you thinking about your online fundraising strategy? Are you doing anything differently or adding anything new in 2011? Does the data showing below in the stunning infographic done by @shanesnow and Mashable spark any creative ideas? Thoughts?
I’d love to hear your thoughts, ideas, insights, feedback, etc. on this in the comments below.
Did you notice that some of the data was provided by Blackbaud and the Index of Charitable Giving? 🙂
ABOUT THE AUTHOR
Frank Barry
Frank Barry, director of digital marketing at Blackbaud and blogger at npENGAGE, helps nonprofits use the Internet for digital communication, social media, and fundraising so they can focus changing the world. He’s worked with a diverse group of organizations including LIVESTRONG, United Methodist Church, American Heart Association, Big Brothers Big Sisters, ChildFund Int’l, InTouch Ministries, Heifer Int’l, University of Notre Dame and University of Richmond. Along with writing for industry publications like Mashable and Social Media Today, Frank facilitates discussions, presents solo sessions and organizes panels for industry conferences such as NTC, SXSW, BBCon and numerous others. When he’s out and about he enjoys talking to interesting people about how they are changing the world – check out his interviews. Say Hi on Twitter – @franswaa or Google+
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I presume these figures are for US nonprofits only? Or Canada as well?
Hey Howard. They are US only in this version. Thanks for stopping by!! 🙂