OMG! I'm torn, who do I vote for? | npENGAGE

OMG! I’m torn, who do I vote for?

By on May 1, 2012 | NONPROFIT-FUNDRAISING

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Nope, I’m talking about politics; we don’t get political on Friends Asking Amy. I’m talking about The Voice! I’m 100% addicted to The Voice.  You might not think this is a big deal, so let me explain.  While, I tune in for most episodes of the Real Housewives (yes, I admit it and I’m a little embarrassed), I’m probably one of few left who’s never watched American Idol. I’m not sure why, but I just never got into American Idol.  But, this year I found The Voice and I love it!

Since the beginning, Jamar’s been my favorite.  Before he sang one verse, I was a fan.  Why?  It’s his story.  Yes, he has an amazing voice, but before the blind auditions we got to know Jamar.  He’s 30, a former drug addict, living with HIV and now a fan favorite.  He’s a survivor; he picked himself up and got his life together.  I love a good comeback story. His is a story of triumph.  I was fan before I heard him sing.

This is the power of a good story.  It connects with you and you’re hooked.  As fundraisers, we can use stories make a point, they can impact the experience.  Consider this; while only 20% of peer-to-peer participants share their story on their personal fundraising page, they’re the most successful fundraisers.   They receive larger donations.  Their story is power.

I know many of you are telling your participants to update their personal page with their reasons for participating, but are you using the right approach? What do you think about this idea?  Instead of simply telling them to update their page and share their story; why not use a story to inspire them.

Here’s my example.  Thoughts?

Thank you for signing up XX event and taking their first step.  Now, it’s time to inspire others to give by sharing your reasons for participating on your personal fundraising page. (link to login).

There’s nothing more powerful than sharing your story.  Just ask Mary.  Mary is a survivor. She’s a fighter.  She’s determined to make a difference.  Mary took a few minutes to post her story on her personal fundraising page.  Less than an hour after updating her page, sending 10 emails and posting a link on Facebook Mary received 4 donations! 

Mary called me after she received her first four donations.  She was so excited and just wanted to say thank you for encouraging her to share her story.  She said she knew her friends were awesome, but didn’t realize they would act so quickly. The support Mary received from her friends, inspired her to reach out to more of her contacts and host fundraiser at a local restaurant. 

Thank you Mary! Get started today!  Tell your friends and family about XX event and why you’re involved: (link to login).

What do you think of Mary’s story?  Is this something you’re going to try?  Tonight I’ll find out if Jamar’s going to the finals.  It’s going to be a nail-biter; Juliet’s performance was amazing!

ABOUT THE AUTHOR

Amy Braiterman, principal strategy consultant at Blackbaud, supports customers with their peer-to-peer fundraising events with a process she refers to as “data-driven strategy.” Amy’s data driven strategy analyzes how effective event participants are using online fundraising tools and takes those results to develop an event fundraising plan. Prior to joining Blackbaud, Amy earned her fundraising stripes managing events for The Leukemia & Lymphoma Society, Alzheimer’s Association and Share Our Strength. She shares her fundraising know how here on npENGAGE, by hosting educational webinars and speaking at customer conferences

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