npVOICES – Episode #9

npVOICES goes deeper into topics that matter in the nonprofit sector. We hope you’ll listen, comment, and share.

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In this episode…

– Pam Loeb with Edge Research and Mark Rovner with Sea Change Strategies discuss the Next Generation of American Giving report.
– Erica Waasdorp with A Direct Solution gives some advice about starting a monthly giving program
– Jeff Brooks with True Sense Marketing shares his perspective on improving direct marketing results.

Past Episodes: Catch up on past episodes of npVOICES that you might have missed.

Episode #1 with Sarah DiJulio, Mark Hrywna, and Frank Barry
Episode #2 with Allyson Kapin, Brendan Kinney, and Marc Pitman
Episode #3 with Amy Sample Ward, Mark Rovner, Alia McKee, Melanie Mathos, and Frank Barry
Episode #4 with Gregg Carlson, Dennis McCarthy, Allison Fine
Episode #5 with Howard Lake, Jonathan Waddingham, and Azadi Sheridan
Episode #6 with Roger Craver, Will Cary, and Amy Braiterman
Episode #7 with Jacob Harold, Pamela Grow, Jim Hackney
Episode #8 with Jay Frost, Jocelyn Harmon, Michael Stein

ABOUT THE AUTHOR

Steve MacLaughlin

Steve MacLaughlin is the Vice President of Data & Analytics at Blackbaud and bestselling author of Data Driven Nonprofits.

MacLaughlin has been featured as a fundraising and nonprofit expert in many mainstream publications, including The New York Times, The Washington Post, The Los Angeles Times, The Boston Globe, The Chronicle of Philanthropy, USA Today, The NonProfit Times, Stanford Social Innovation Review, Bloomberg, and has appeared on NPR.

He is a frequent speaker at events including the Association of Fundraising Professionals (AFP), Association for Healthcare Philanthropy (AHP), American Marketing Association (AMA), Council for Advancement and Support of Education (CASE), Direct Marketing Fundraisers Association (DMFA), Giving Institute Summer Symposium, National Association of Independent School (NAIS), Nonprofit Technology Conference (NTC), Institute of Fundraising National Convention (United Kingdom), Civil Society Conference (Netherlands), International Fundraising Congress (Netherlands), Ask Direct Fundraising Summer School (Ireland), and a keynote speaker at several conferences across the social good sector.

Steve previously served on the Nonprofit Technology Network (NTEN) Board of Directors and is currently an adjunct faculty member at Columbia University.

He is a frequent blogger, published author of a chapter in the book People to People Fundraising: Social Networking and Web 2.0 for Charities, and is a co-editor of the book Internet Management for Nonprofits: Strategies, Tools & Trade Secrets. His latest book, Data Driven Nonprofits, became a bestseller in 2016.

Steve earned both his undergraduate degree and a Master of Science degree in Interactive Media from Indiana University.