npNEXT 2013 | npENGAGE

npNEXT 2013

By on Oct 15, 2013



npNEXT was an experimental event to bring together experts and fundraising leaders from across the nonprofit sector to discuss emerging trends and next practices.  We wondered if we could get people to engage on important topics and elevate the conversation to the next level.

This past September 30th, Blackbaud hosted over 30 senior fundraising leaders from the largest charities in the US. And if their response to the event is any indication, then this experiment was a big success.

Why did we convene the group? Simple. The issues in the industry are profound. Nonprofits are under a lot of pressure. Demographic, economic and technological challenges are making it increasingly difficult to raise the money organizations need to meet the ever-increasing demand.

On the plus side, nonprofits have a number of unique assets, not the least of which is their willingness to share and collaborate. npNEXT was another opportunity to show how innovation and experimentation can help find ways to meet and overcome these challenges.

Blackbaud recorded the presentations and over the next few months we’ll be sharing them with the rest of the nonprofit sector.

Here is a recap of the presenters and their topics:

Penelope Burk | President | Cygnus Applied Research
Counter-Intuitive or a New Path to Profit?: What donors can teach us about making more money

Jann Schultz | Senior Director, Integrated Fundraising and Communications | Project HOPE
Turning Data into Targeted Donor Communication

Jeff Brooks | Creative Director | TrueSense Marketing
Getting the Right Hero into Your Story

Jeff Shuck | CEO | Event 360
Making the Invisible Visible

Una Osili, Ph.D. | Director of Research | Indiana University Lilly Family School of Philanthropy
Million Dollar Gifts and Donor Loyalty

Phyllis Freedman | President | SmartGivng
Transforming the Future by Taking the Long View

David Whitehead | Chief Development Officer | AARP
Demonstrating and Measuring Real Impact

Farra Trompeter | Vice President | Big Duck
The Future of Fundraising from the Crowd

Carie Lewis Carlson | Deputy Director, Online Communications | The Humane Society of the United States
What Nonprofits Can Learn from Food Trucks

Tom Gaffny | Principal | Tom Gaffny Consulting
“It’s Not About You”…and other lessons from the American Donor


Steve MacLaughlin is the Vice President of Data & Analytics at Blackbaud and bestselling author of Data Driven Nonprofits.

MacLaughlin has been featured as a fundraising and nonprofit expert in many mainstream publications, including The New York Times, The Washington Post, The Los Angeles Times, The Boston Globe, The Chronicle of Philanthropy, USA Today, The NonProfit Times, Stanford Social Innovation Review, Bloomberg, and has appeared on NPR.

He is a frequent speaker at events including the Association of Fundraising Professionals (AFP), Association for Healthcare Philanthropy (AHP), American Marketing Association (AMA), Council for Advancement and Support of Education (CASE), Direct Marketing Fundraisers Association (DMFA), Giving Institute Summer Symposium, National Association of Independent School (NAIS), Nonprofit Technology Conference (NTC), Institute of Fundraising National Convention (United Kingdom), Civil Society Conference (Netherlands), International Fundraising Congress (Netherlands), Ask Direct Fundraising Summer School (Ireland), and a keynote speaker at several conferences across the social good sector.

Steve previously served on the Nonprofit Technology Network (NTEN) Board of Directors and is currently an adjunct faculty member at Columbia University.

He is a frequent blogger, published author of a chapter in the book People to People Fundraising: Social Networking and Web 2.0 for Charities, and is a co-editor of the book Internet Management for Nonprofits: Strategies, Tools & Trade Secrets. His latest book, Data Driven Nonprofits, became a bestseller in 2016.

Steve earned both his undergraduate degree and a Master of Science degree in Interactive Media from Indiana University.

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