This past September 30th, Blackbaud hosted over 30 senior fundraising leaders from the largest charities in the US and 10 expert presenters for npNEXT.
npNEXT was an experimental event to bring together experts and fundraising leaders from across the nonprofit sector to discuss emerging trends and next practices.
Blackbaud recorded the presentations and here is the first one in the series:
Counter-Intuitive or a New Path to Profit?: What donors can teach us about making more money
Penelope Burk | President | Cygnus Applied Research
Penelope Burk is one of the foremost authorities on fundraising and among the best-known educators in her field. She has an uncanny ability to articulate what donors want and backs that up with solid and compelling research. Penelope’s company, Cygnus Applied Research, is known for their leading-edge research with donors and their evidence-based solutions for raising money in the twenty-first century. Penelope first came to the attention of senior fundraisers with her revolutionary, best-selling book, Donor-Centered Fundraising, which remains the only statistically-based philosophy ever published on the effect of meaningful communication on donor retention and gift value. Penelope has just released her third book, Donor-Centered Leadership, on how to build and sustain a high performance fundraising team.