Prioritize Your Fundraising Efforts with the New Spring Issue of npENGAGE Magazine | npENGAGE

Prioritize Your Fundraising Efforts with the New Spring Issue of npENGAGE Magazine

By on May 25, 2017


A stack of fundraising and marketing magazines

Fundraisers know the importance of a single moment. Every moment you hold your donors’ attention is vital to building their engagement and support of your cause. And you know that the real foundation of those powerful interactions is the way you plan the moments of your own day-to-day work—how you choose to prioritize your efforts is critical to your fundraising success.

Here at npENGAGE Magazine, we want to help arm you with the essential information that can help you understand where to focus your efforts. In the brand new spring issue, Steve MacLaughlin starts you off with an overview of the sector’s fundraising performance over the past year in Charitable Giving Continued to Grow in 2016. You can use his insights to benchmark your own performance and see what you’re already knocking out of the park and where you can improve in 2017.

With that foundation set, Chuck Longfield shares data-backed results in Sustained Givers: The Blue Chip Stocks in Your Donor Portfolio. You’ll discover just how valuable a sustained giving program is and why focusing your efforts there is a smart use of your time. And in the Media Room, you’ll learn about the Blackbaud Institute, a new initiative that is driving the social good movement forward in powerful ways through research and collaboration.

As we chart our own course for arming you with the best insights to guide your work, we’re focusing on these kinds of research-backed resources. You can use these resources to give you full confidence that each of your fundraising moments is being used to the fullest to better engage your supporters. And we look forward to staying by your side as you continue to create those kinds of powerful moments for your cause each and every day.

Happy reading!


Ashley Thompson is the managing director for the Blackbaud Institute, where she is responsible for driving extensive research and thought leadership. Through this role, she builds thoughtful strategies and solutions for the social good sector using the most comprehensive data set in the social good community. Ashley is active in the Austin community and participates in numerous groups as a volunteer, board member, and collaborative partner. She is a regular contributor to sgENGAGE, serves on the Giving USA Editorial Review Board, and is a member of the NonProfit PRO Editorial Advisory Board. Visit to learn more or follow her on Twitter at @AshlyThmpsn.

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