NetWits Summer Camp – Day 4 – Social Media Demystified | npENGAGE

NetWits Summer Camp – Day 4 – Social Media Demystified

By on Aug 27, 2009


NetWits Summer Camp is all about social media today. There's so much to cover and so much to talk about. But I think that it's important to tie social media into how it fits within a broader online strategy.

The social media landscape is constantly changing. Nonprofits need to understand the fundamentals, what it's good at, and what it's not so good at. Here is a brief recap of today's session:

Social Media DemystifiedSocial Media Demystified
There is a lot of talk about social media these days, but how does it fit into an overall online strategy? This session will focus on how nonprofits are using Web 2.0 tools like Facebook. YouTube, Flickr, Twitter, and many more to help engage and communicate with constituents. Here is a brief outline of the session and the major topics covered:

  • Web 1.0 vs. Web 2.0 
  • Listen, Experiment, and Engage 
  • Nonprofit Social Media in Action 
  • The Momentum of Permission 
  • Where We Go from Here

NetWits Summer Camp wraps up tomorrow with session about online metrics. I'll pull together some of the key metrics and benchmarks from across the web, email, online fundraising, and social media.


Steve MacLaughlin is the Vice President of Data & Analytics at Blackbaud and bestselling author of Data Driven Nonprofits.

MacLaughlin has been featured as a fundraising and nonprofit expert in many mainstream publications, including The New York Times, The Washington Post, The Los Angeles Times, The Boston Globe, The Chronicle of Philanthropy, USA Today, The NonProfit Times, Stanford Social Innovation Review, Bloomberg, and has appeared on NPR.

He is a frequent speaker at events including the Association of Fundraising Professionals (AFP), Association for Healthcare Philanthropy (AHP), American Marketing Association (AMA), Council for Advancement and Support of Education (CASE), Direct Marketing Fundraisers Association (DMFA), Giving Institute Summer Symposium, National Association of Independent School (NAIS), Nonprofit Technology Conference (NTC), Institute of Fundraising National Convention (United Kingdom), Civil Society Conference (Netherlands), International Fundraising Congress (Netherlands), Ask Direct Fundraising Summer School (Ireland), and a keynote speaker at several conferences across the social good sector.

Steve previously served on the Nonprofit Technology Network (NTEN) Board of Directors and is currently an adjunct faculty member at Columbia University.

He is a frequent blogger, published author of a chapter in the book People to People Fundraising: Social Networking and Web 2.0 for Charities, and is a co-editor of the book Internet Management for Nonprofits: Strategies, Tools & Trade Secrets. His latest book, Data Driven Nonprofits, became a bestseller in 2016.

Steve earned both his undergraduate degree and a Master of Science degree in Interactive Media from Indiana University.

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