NetWits Summer Camp is all about social media today. There's so much to cover and so much to talk about. But I think that it's important to tie social media into how it fits within a broader online strategy.
The social media landscape is constantly changing. Nonprofits need to understand the fundamentals, what it's good at, and what it's not so good at. Here is a brief recap of today's session:
Social Media Demystified
There is a lot of talk about social media these days, but how does it fit into an overall online strategy? This session will focus on how nonprofits are using Web 2.0 tools like Facebook. YouTube, Flickr, Twitter, and many more to help engage and communicate with constituents. Here is a brief outline of the session and the major topics covered:
- Web 1.0 vs. Web 2.0
- Listen, Experiment, and Engage
- Nonprofit Social Media in Action
- The Momentum of Permission
- Where We Go from Here
NetWits Summer Camp wraps up tomorrow with session about online metrics. I'll pull together some of the key metrics and benchmarks from across the web, email, online fundraising, and social media.