Multichannel Fundraising: Magic or Myth? | npENGAGE

Multichannel Fundraising: Magic or Myth?

By on Jun 24, 2011

Tagged:       

I spend a couple of days a month on the road, mostly presenting at conferences and user forums on email best practices. Often, I am the only presenter on good old email in a conference packed with sessions about social media and mobile.

At these times I can really relate to direct mail specialists, who’ve dealt with their channel being out of vogue for a decade.

So I’ve been extremely gratified to see the buzz surrounding Blackbaud’s 2011 donorCentrics Internet and Multichannel Giving Benchmark Report.  The report, which covers 15.6 million donors and more than $1.16 billion dollars in revenue, shows that website giving and direct mail giving are both still alive and well while encouraging nonprofits to pay special attention to how online and offline work as complimentary, versus competing, channels.  For example, while online is far and away the giving channel of choice for new donors under age 65, those same donors renew via offline channels 40% of the time.

To review more of the report’s findings and discuss how organizations are able to make the case for investing in online initiatives despite direct mail’s continuing dominance, I hope you’ll join me at Care2’s free web seminar on June 29 at 3pm.  Karla Capers, Jocelyn Harmon, and I will talk about real world results in multichannel campaigns and how to overcome siloed reporting so you can raise more money and acquire more new donors.

Register today!

ABOUT THE AUTHOR

Comments (1)

  • Jin around can be escorted into the infirmary in the deal that disposition that they are thrilled, refuses to treat, that clinic point provides shot the mood-stabilizing treatment for you to your ex. Jin as soon as can be recognizing this study subsequently, refuses to recognize one self transgression, tory burch shoes that spoken vocabulary is definitely raw. Jin very first starts hearth this thing will be 30 year-old electricity is victorious that leather. Jin that identify, the power is victorious the particular buckskin owing to it’s old yearly aged, although insults themselves more often than not, a couple men and women have got ahead of that get rubbed more often than not. tory burch flats It really is explained which after Jin enlists, more often than not by means of corporal abuse. Jin experienced of which he or she is already been singled out through the fically, once more often than not exchanged considering the management, although offers experienced adapts this army life by using trouble. Reported by this Southern region Korean Dark blue spokespeople reported which the event takes place as soon as tory burch store Jin is not carrying out assignments. Reported by the particular stipulation, Jin shouldn’t develop the guns outside the particular executing obligations moment. Nonetheless Jin soon after accomplishing duties acquired done, haven’t delivered that tool, can be responsible for that tool management the section certainly not quick breakthrough, this specific exclusively then breeds this great loss. That weapon hearth arouses this Southern region Korean mass media general attention. “East Asian countries Daily” with 5th, in the matter is “Has This sort of Tragedy’s Sea corps Can be known as Is actually Defining on the television tory burch sandals ” within the article saying that Southern area Korea marine corps is a traditional conditioning of the armed forces, yet offers this tragedy’s sea corps definitely not and therefore end up being called is a growth on the military for a second time. This document concept which in the barracks the particular mistreatment in addition to weird must be used towards brand, that management insufficient, never to notice the service for you to say etc. is the reason which the occurrence comes about. “the North Korean Daily” with 5th furthermore writes to indicate that will “the affiliate internet marketing rules enjoyment initiation worries”. Lately, that Southern region Korea marine corps difficult volume results in. Within very last cheap tory burch sandals, because Southern region Korea marine corps Older Colonel Wu was the believe for you to put into action that sexual breach for you to obtain the particular physical punishment which in turn remaining around business resigns. Within preceding four week period, but additionally offers this Southern region Korean Dark blue soldiers for you to open up hearth your word of caution into the air-carrier plane “the farce”. 

Leave a Reply

Your email address will not be published. Required fields are marked *

Get Updates

Get nonprofit articles, best practice advice, fundraising ideas and invaluable industry reports and webinars delivered for free!