For this month’s Nonprofit Blog Carnival, we set out to answer an important question at the heart of many, if not all, nonprofit marketing and fundraising campaigns:
How are nonprofits using CRM and predictive analytics to successfully implement multichannel campaigns?
First the team at Heller Consulting sets the stage by defining what CRM is and how CRM can help manage data in “The Challenges of Disparate Data in Nonprofits and How to Overcome Them.”
Once you’ve implemented a CRM solution, the key is to actually use it. With end-of-year fundraising right around the corner, this is a great opportunity to take advantage. Tiffany Crumpton gives tips and suggestions on npENGAGE in “Segmenting Your Data – Are you Ready for End of Year Fundraising?”.
As for predictive analytics, Tim Grailer brings us up to speed in his primer “Demystifying the Predictive Model.”
Next Mike Johnston, chair of the Integrated Marketing Advisory Board and president and founder of hjc, outlines how and why multichannel is the way to go in “The Real Challenge of Multichannel Fundraising (or Sales): Customer Service.”
On Tony Martignetti’s podcast, Amy Sample Ward from NTEN discusses the value of multichannel engagement, especially social media channels. Listen to Tony and Amy in “Friends From Events & Get Engaged 1.”
The often forgotten channel in a multichannel campaign is mobile. In “Is Mobile Contributing to your Existing Database?” mGives reminds you why it shouldn’t be forgotten. What other channel is at more than 100% saturation?
But what about real-world success when it comes to multichannel campaigns? The Integrated Marketing Advisory Board showcases two nonprofits doing it the right way:
Finally, you can’t go forward unless you know where you are. Use Jennifer Atkins’s “Your Evolution to Multichannel” to help assess your organization’s multichannel maturity and build a plan to move ahead.
If you have more examples or tips for using CRM and predictive analytics to implement multichannel campaigns, please leave them in the comments below. And check out November’s carnival on cultivating an attitude of gratitude at your nonprofit.
Get nonprofit articles, best practice advice, fundraising ideas and invaluable industry reports and webinars delivered for free!