Lindsi Gish, Communications Manager for Second Harvest Heartland, recently told us her story about a successful integrated marketing and fundraising campaign known as “What Day is Dinner”.
Lindsi and her team used compelling imagery in a multi-channel approach to raise more than a quarter million dollars to fight hunger in their community. Watch the video to learn exactly what they did to be so successful and start thinking about how your organization can use similar tactics to support your mission.
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By Guest Blogger on Jan 26, 2011
Tagged: Analytics campaign communication data data mining fundraising integrated marketing Multichannel Non-Profit nonprofit Second Harvest Heartland Strategy technology