Mobile donations… as Martha would say "it's a good thing" | npENGAGE

Mobile donations… as Martha would say “it’s a good thing”

By on Jan 26, 2011 | NONPROFIT-FUNDRAISING

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I have to make a confession; I’m addicted to my Blackberry.   As someone whose mobile device is never far from reach, I’m surprised that it’s taken me this long to make a Friends Asking Friends mobile donation.   In 2010, Blackbaud released mobile ready Friends Asking Friends, which means when a mobile device browses to a personal page, team page, event page, or an individual event donation page, Blackbaud Friends Asking Friends will automatically redirect the mobile device to the corresponding mobile page or form.

I was sitting at the airport and received a Friends Asking Friends email from my friend Bronwyn who is participating in an event in Baltimore, MD this spring.  I clicked on the bright words that read “Follow This Link to visit my personal page” and low and behold Bronwyn’s personal fundraising page appeared.  I entered my donation amount, personal information, then I hit submit and immediately received my confirmation.

This was first time I’ve ever made a purchase or donation using my Blackberry.  It was easy and gave me something to do while I was sitting in the airport.  I often say that I use my phone more for tweeting, checking facebook,  texting, sending email and rarely use it to actually talk to someone.  I guess I can add making donations to additional uses for my phone.

Have you made a online donation before?  If you’re using Blackbaud Friends Asking Friends are you letting your donors know they can donate via their mobile device?  For more on mobile ready Friends Asking Friends, check out September post.

ABOUT THE AUTHOR

Amy Braiterman, principal strategy consultant at Blackbaud, supports customers with their peer-to-peer fundraising events with a process she refers to as “data-driven strategy.” Amy’s data driven strategy analyzes how effective event participants are using online fundraising tools and takes those results to develop an event fundraising plan. Prior to joining Blackbaud, Amy earned her fundraising stripes managing events for The Leukemia & Lymphoma Society, Alzheimer’s Association and Share Our Strength. She shares her fundraising know how here on npENGAGE, by hosting educational webinars and speaking at customer conferences

Comments (2)

  • Sharn says:

    Amy – how does a mobile device browse to a donation page? Where does the one with the mobile device get the link? in an email? Facebook? Is an FAF visible on a mobile device?

    • Amy Braiterman says:

      Hi Sharn,

      Thanks for checking out my blog and for your questions. When you type in a event website into your mobile browser you'll automatically be redirected to the mobile ready event site. I'm not sure how technically it works, but it's automatic for those using Friends Asking Friends. All an organization needs to do is the check a box in the website form to enable this feature. Organizations are also able to make donating easier for mobile donors by creating a mobile donation form. Some organization are requiring less fields in their mobile donation form then their traditional online donation form.

      When a potential donor receives an email and they click on the link they'll be directed to the mobile ready personal page. If you're on facebook or twitter with mobile device and click on the link you'll also be directed to the mobile ready page and form.

      Most donors do not realize that they're viewing a special mobile ready page or that they're using a mobile donation form. The mobile ready feature makes it easier for potential donors to navigate through the site and make a donation.

      I hope I've answered your question. Let me know if you need anything else.

      Thank you!

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