Meet Patty Huber, She Leads Social Innovation at Groupon.com | npENGAGE

Meet Patty Huber, She Leads Social Innovation at Groupon.com

By on Apr 6, 2011

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G-Team from Groupon

G-Team by Groupon led by Patty Huber

Meet Patty Huber. She leads social innovation at Groupon – the daily deals site that’s been given the title of “fastest growing web company ever“.

If you’re unfamiliar with the concept of daily deals here’s a simple way to think of it: “You and thousands of other subscribers opt-in to receive daily deals of 50% or more off on food, clothes, gyms, theme parks, etc, and the daily deal company (in this case Groupon) send businesses ton of new customers.” Still unclear? Watch this.

The beauty in Groupons business model is that all three parties win. Consumers get nice deals on local stuff, businesses get more customers, and Groupon benefits by making it all happen and building a list of loyal subscribers that can’t wait for the next deal.

Where do charities, non-profits and cause based organizations come in you ask?

A few years back Andrew Mason created a group action and fundraising platform called The Point designed to reshape the way people connect to create change. As you’ll hear Patty talk about in the video below, The Point had (and still has) a few problems which kept it from really taking off, but one great thing came of it – Groupon.

Because of Groupon’s roots being in social change it was only a matter of time before some sort of social good initiative or program came out – Enter the G-Team – the folks at Groupon who focus on supporting causes by creating every thing from ridiculous flashmobs to fundraisers that benefit local community organizations. The main goal of the G-Team is to connect you with enough people to achieve something awesome that you couldn’t have done alone.

Watch the video below to hear from Patty and learn more about that team, the work they are doing and how your non-profit could end up working with them.

Hear more about the G-Team and how Groupon is helping change the world one daily deal at a time

 

A few things to think about if you’re interested in working with Groupons G-Team

Campaigns typically…

  • benefit the local communities of our subscribers
  • run for a limited period of time, usually one day
  • support causes that resonate with our subscribers
  • aid specific projects, as opposed to broad fundraising efforts
  • only succeed if they reach a “tipping point”
  • are creatively organized around a compelling story

 

ABOUT THE AUTHOR

Frank Barry, director of digital marketing at Blackbaud and blogger at npENGAGE, helps nonprofits use the Internet for digital communication, social media, and fundraising so they can focus changing the world. He’s worked with a diverse group of organizations including LIVESTRONG, United Methodist Church, American Heart Association, Big Brothers Big Sisters, ChildFund Int’l, InTouch Ministries, Heifer Int’l, University of Notre Dame and University of Richmond. Along with writing for industry publications like Mashable and Social Media Today, Frank facilitates discussions, presents solo sessions and organizes panels for industry conferences such as NTC, SXSW, BBCon and numerous others. When he’s out and about he enjoys talking to interesting people about how they are changing the world – check out his interviews. Say Hi on Twitter – @franswaa or Google+

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