If you’re unfamiliar with the concept of daily deals here’s a simple way to think of it: “You and thousands of other subscribers opt-in to receive daily deals of 50% or more off on food, clothes, gyms, theme parks, etc, and the daily deal company (in this case Groupon) send businesses ton of new customers.” Still unclear? Watch this.
The beauty in Groupons business model is that all three parties win. Consumers get nice deals on local stuff, businesses get more customers, and Groupon benefits by making it all happen and building a list of loyal subscribers that can’t wait for the next deal.
Where do charities, non-profits and cause based organizations come in you ask?
A few years back Andrew Mason created a group action and fundraising platform called The Point designed to reshape the way people connect to create change. As you’ll hear Patty talk about in the video below, The Point had (and still has) a few problems which kept it from really taking off, but one great thing came of it – Groupon.
Because of Groupon’s roots being in social change it was only a matter of time before some sort of social good initiative or program came out – Enter the G-Team – the folks at Groupon who focus on supporting causes by creating every thing from ridiculous flashmobs to fundraisers that benefit local community organizations. The main goal of the G-Team is to connect you with enough people to achieve something awesome that you couldn’t have done alone.
Watch the video below to hear from Patty and learn more about that team, the work they are doing and how your non-profit could end up working with them.
Hear more about the G-Team and how Groupon is helping change the world one daily deal at a time
A few things to think about if you’re interested in working with Groupons G-Team
- benefit the local communities of our subscribers
- run for a limited period of time, usually one day
- support causes that resonate with our subscribers
- aid specific projects, as opposed to broad fundraising efforts
- only succeed if they reach a “tipping point”
- are creatively organized around a compelling story
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