Do You Love a Good Story? Storytelling Success with Participant Fundraising Emails | npENGAGE

Do You Love a Good Story? Storytelling Success with Participant Fundraising Emails

By on Jul 2, 2012


I love a good story; alway have and probably always will.  Stories allow you to image the possibilites and see what could be. P2P fundraising is all about stories.  We ask participants to share their story to inspire others to join.  I’m a fan of using participant’s stories to motivate and inspire fundraising.  I shared a sample email in another post [defunct link removed] to get us thinking about to incorporate stories into fundraising emails.

There’s nothing that makes you feel better than when someone takes your advice or tries one of your ideas.  Last Friday, my friends at AID Atlanta shared their most recent email with me.  It featured one of their participants and how he raised funds with facebook.

Of course I had a couple questions for my friend Anna at AID Atlanta:

Amy: How did Steven feel about being featured?

Anna: Steven really loved being featured—he appreciated being able to share his story with so many.  His personal fundraising has gone up $250 since yesterday—so that’s a good sign!  🙂

Amy: Have you received any feedback about the email?

Anna:  I have gotten several phone calls from friend-of-the-agency participants telling me how much they have appreciated Steven’s story and how it was encouraging for them to see “regular people” raising funds and how they now think they can too (we had two other personal stories go out recently).  Very cool!

Amy:  Have you seen an increase in Facebook usage?

Anna: We’re also definitely monitoring Facebook usage (as Ed and I are absolute data nerds).  We’ll keep you updated!  Thanks for all of your support and input.

If you’re looking for ideas or inspiration check out AID Atlanta’s email featuring Steven.  If you have a success story send it my way or share it in the comments box below.

Meet Steven. 2012 marks Steven’s 12th AIDS Walk Atlanta & 5K Run.  He is in the Extra Mile Club each year and he raises most of his funds through Facebook!  Last year Steven raised $1,679.47 and this year he’s already more than half-way to his goal of $2,012.  It’s all because of his Facebook fundraising campaign!

Here’s how Steven does it:

First, he tells his story.  Steven tells all of his Facebook friends why he walks, participates, and raises much needed funds.  He tells people how for the first time he lost a friend, Rico, to AIDS-related complications in 2001.  Rico was 21.  He has since lost his friend Dehn and walks to honor them both.  Since 2001, Steven has partnered with AIDS Walk Atlanta & 5K Run and joined thousands of others in Piedmont Park each October to raise awareness and critical funds for education and care.

Steven uses the power of Facebook to get his message out.  He uses his personal fundraising link (be sure to set yours when you register!) in his status updates and it is an easy way for all of his (and your) friends to click on his link and give, give, give!

Steven updates his Facebook status with his personal fundraising link at least three times a week.  He shares important statistics on HIV/AIDS (can be found here) and always tells his friends why this cause is important to him.  Steven also sets weekly goals for himself—and he tells his friends what that goal is and how they can help him meet it. How are you going to tell YOUR friends?

Be sure to “Like” our page, AIDS Walk Atlanta & 5K Run to keep up with the latest news and announcements!



Amy Braiterman, principal strategy consultant at Blackbaud, supports customers with their peer-to-peer fundraising events with a process she refers to as “data-driven strategy.” Amy’s data driven strategy analyzes how effective event participants are using online fundraising tools and takes those results to develop an event fundraising plan. Prior to joining Blackbaud, Amy earned her fundraising stripes managing events for The Leukemia & Lymphoma Society, Alzheimer’s Association and Share Our Strength. She shares her fundraising know how here on npENGAGE, by hosting educational webinars and speaking at customer conferences

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