Link Sharing is Caring | npENGAGE

Link Sharing is Caring

By on Oct 9, 2008


After two weeks on the road I'm still playing catchup. But here are some things worth reading and checking out:

"Uncertainty is the enemy of philanthropy" article from USA Today: "When times are tough, non-profits should focus on maintaining relationships with their existing donors rather than trying to find new donors through mailings and other means, says Chuck Longfield, founder of Target Analytics."

"Social Media In An Economic Downturn" blog post from Beth Kanter: "There is also the suggestion for increased collaboration and resource sharing and also suggest that non profits and donors to think more creatively about ways they work together."

"Q2 2008 Index of National Fundraising Performance" from Target Analytics: "Overall direct marketing donors and revenue both declined in Q2 year-to-date 2008 over the same period last year, and these declines were evident across most of the sectors in the index."

"The sky is falling; who cares?" blog post from Jeff Brooks' Donor Power Blog: "Make sure you aren't using the current crisis as an excuse not be go for greatness."


Steve MacLaughlin is the Vice President of Data & Analytics at Blackbaud and bestselling author of Data Driven Nonprofits.

MacLaughlin has been featured as a fundraising and nonprofit expert in many mainstream publications, including The New York Times, The Washington Post, The Los Angeles Times, The Boston Globe, The Chronicle of Philanthropy, USA Today, The NonProfit Times, Stanford Social Innovation Review, Bloomberg, and has appeared on NPR.

He is a frequent speaker at events including the Association of Fundraising Professionals (AFP), Association for Healthcare Philanthropy (AHP), American Marketing Association (AMA), Council for Advancement and Support of Education (CASE), Direct Marketing Fundraisers Association (DMFA), Giving Institute Summer Symposium, National Association of Independent School (NAIS), Nonprofit Technology Conference (NTC), Institute of Fundraising National Convention (United Kingdom), Civil Society Conference (Netherlands), International Fundraising Congress (Netherlands), Ask Direct Fundraising Summer School (Ireland), and a keynote speaker at several conferences across the social good sector.

Steve previously served on the Nonprofit Technology Network (NTEN) Board of Directors and is currently an adjunct faculty member at Columbia University.

He is a frequent blogger, published author of a chapter in the book People to People Fundraising: Social Networking and Web 2.0 for Charities, and is a co-editor of the book Internet Management for Nonprofits: Strategies, Tools & Trade Secrets. His latest book, Data Driven Nonprofits, became a bestseller in 2016.

Steve earned both his undergraduate degree and a Master of Science degree in Interactive Media from Indiana University.

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